Sales Manager

The Sales Manager plays a critical role in leading the gym’s sales and operations, driving membership growth, delivering exceptional service, and managing a high-performing sales and support team. This position demands a dynamic individual with proven sales leadership, strategic thinking, and operational excellence in a fast-paced, fitness-focused environment.

Key Responsibilities

Sales Leadership

• Drive daily and monthly membership sales with a clear focus on achieving 60+ memberships/month.
• Lead, coach, and monitor the sales team using performance metrics and sales KPIs.
• Implement Forge-based sales strategies to ensure consistent team productivity.

Membership Growth & Marketing

• Identify and pursue prospects through local outreach, referrals, and digital marketing.
• Plan and execute promotions, events, and partnerships to drive lead generation.
• Conduct competitor analysis and adjust strategies to stay ahead of market trends.

Client Experience & Wellness Integration

• Deliver a premium onboarding and service experience for all members.
• Supervise and integrate wellness programs such as:
• Sports Fitness Drills (warm-up, games, cooldowns)
• Group Classes (Yoga, Zumba)
• Nutrition, Psychology & Physiotherapy services
• Drive engagement and measurable results through program participation.

Operational Excellence

• Oversee daily club operations, ensuring 100% SOP compliance and facility upkeep.
• Coordinate with the tech team to resolve software issues (Yoactive & Forge).
• Maintain high standards of cleanliness, safety, and equipment readiness.

Reporting & Administration

• Maintain accurate records of leads, sales, and follow-ups in CRM.
• Prepare and share structured

  bi-weekly and monthly reports

  on:
• Lead Generation & Closures
• Sales Performance & Membership Targets
• Appointments & Trials
• Session Tracking
• Market Feedback & Promotions

Team Collaboration

• Collaborate closely with marketing, operations, fitness, and wellness teams for aligned execution.
• Collect and act on member feedback to improve services and drive retention.

Skills & Qualifications

• 3–5 years of experience in sales or operations management (fitness, hospitality, or retail preferred).
• Strong leadership, communication, and coaching abilities.
• Proficiency in CRM tools, MS Office, and digital communication platforms.
• Proven record of meeting or exceeding revenue targets.
  

Key Attributes

• Outgoing, energetic, and passionate about health & wellness.
• Strong problem-solving and decision-making skills.
• Ability to work under pressure, multitask, and manage cross-functional teams.
• Highly organized with excellent time management skills.