Marketing Manager

About PlayArena:

phygital experience hub

Role Summary:

strategic and hands-on Senior Marketing Manager

Key Responsibilities:

1. Strategic Leadership

• Develop and execute a unified marketing strategy for

  resorts, fitness, F&B, adventure sports, and e-commerce

• Champion PlayArena’s

  phygital brand narrative

  across all touchpoints (digital, on-ground, social, and partnerships)
• Lead launch and seasonal marketing calendars in sync with business goals
• Analyze trends, competition, and customer data to refine strategy

2. Brand & Content Marketing

• Drive compelling storytelling across digital, print, outdoor, and on-site platforms
• Oversee high-impact content creation (video, social media, blogs, creatives)
• Lead influencer marketing, UGC campaigns, and lifestyle collaborations

3. Performance & Digital Marketing

• Drive CRM, loyalty, and retargeting strategies
• Collaborate on

  CSR initiatives

  relevant to PlayArena’s vision
• Build public relations and media partnerships for brand visibility

4. Experiential & On-Ground Activation

• Design high-energy events like fitness bootcamps, leagues, and brand activations
• Partner with corporates, schools, colleges, and tourism boards for co-branded experiences

5. Team Management & Collaboration

• Work closely with sales, operations, technology, and design teams
• Mentor junior marketers and manage vendors/agencies for seamless execution
• Monitor ROI, control budgets, and deliver data-backed marketing outcomes

Ideal Candidate Profile:

• Proven track record in

  integrated campaigns

  , brand storytelling, and execution
• Proficiency in

  digital marketing

  , event planning, CRM, and partnerships
• Strong understanding of

  community-driven and content-led marketing

• Agile, creative, and performance-oriented with a growth mindset

Preferred Qualifications:

• MBA in

  Marketing

  ,

  Mass Communication

  , or

  Digital Media

• Experience with

  phygital brands

  or multi-location formats is a strong advantage
• Passionate about

  sports, wellness, events, and active lifestyles