About PlayArena: PlayArena is transforming into a next-generation phygital experience hub , offering a vibrant mix of adventure sports , resort-style room stays , F&B , fitness , and digital commerce — all within an immersive, lifestyle-driven ecosystem. As we scale across physical and digital formats, marketing will be the cornerstone of our growth strategy — driving brand loyalty, customer engagement, and revenue. Role Summary: We are looking for a strategic and hands-on Senior Marketing Manager to lead integrated marketing efforts across our expanding business verticals. This role is critical in building the PlayArena brand, developing cross-channel campaigns, enhancing customer journeys, and ensuring consistent storytelling across digital and physical platforms. Key Responsibilities: 1. Strategic Leadership Develop and execute a unified marketing strategy for resorts, fitness, F&B, adventure sports, and e-commerce Champion PlayArena’s phygital brand narrative across all touchpoints (digital, on-ground, social, and partnerships) Lead launch and seasonal marketing calendars in sync with business goals Analyze trends, competition, and customer data to refine strategy 2. Brand & Content Marketing Drive compelling storytelling across digital, print, outdoor, and on-site platforms Oversee high-impact content creation (video, social media, blogs, creatives) Lead influencer marketing, UGC campaigns, and lifestyle collaborations 3. Performance & Digital Marketing Drive CRM, loyalty, and retargeting strategies Collaborate on CSR initiatives relevant to PlayArena’s vision Build public relations and media partnerships for brand visibility 4. Experiential & On-Ground Activation Design high-energy events like fitness bootcamps, leagues, and brand activations Partner with corporates, schools, colleges, and tourism boards for co-branded experiences 5. Team Management & Collaboration Work closely with sales, operations, technology, and design teams Mentor junior marketers and manage vendors/agencies for seamless execution Monitor ROI, control budgets, and deliver data-backed marketing outcomes Ideal Candidate Profile: Proven track record in integrated campaigns , brand storytelling, and execution Proficiency in digital marketing , event planning, CRM, and partnerships Strong understanding of community-driven and content-led marketing Agile, creative, and performance-oriented with a growth mindset Preferred Qualifications: MBA in Marketing , Mass Communication , or Digital Media Experience with phygital brands or multi-location formats is a strong advantage Passionate about sports, wellness, events, and active lifestyles
