About PlayArena: PlayArena is transforming into a next-generation phygital experience hub , offering a vibrant mix of adventure sports , resort-style room stays , F&B , fitness , and digital commerce — all within an immersive, lifestyle-driven ecosystem. As we scale across physical and digital formats, marketing will be the cornerstone of our growth strategy — driving brand loyalty, customer engagement, and revenue. Role Summary: We are looking for a strategic and hands-on Senior Marketing Manager to lead integrated marketing efforts across our expanding business verticals. This role is critical in building the PlayArena brand, developing cross-channel campaigns, enhancing customer journeys, and ensuring consistent storytelling across digital and physical platforms. Key Responsibilities: 1. Strategic Leadership Develop and execute a unified marketing strategy for resorts, fitness, F&B, adventure sports, and e-commerce Champion PlayArena’s phygital brand narrative across all touchpoints (digital, on-ground, social, and partnerships) Lead launch and seasonal marketing calendars in sync with business goals Analyze trends, competition, and customer data to refine strategy 2. Brand & Content Marketing Drive compelling storytelling across digital, print, outdoor, and on-site platforms Oversee high-impact content creation (video, social media, blogs, creatives) Lead influencer marketing, UGC campaigns, and lifestyle collaborations 3. Performance & Digital Marketing Drive CRM, loyalty, and retargeting strategies Collaborate on CSR initiatives relevant to PlayArena’s vision Build public relations and media partnerships for brand visibility 4. Experiential & On-Ground Activation Design high-energy events like fitness bootcamps, leagues, and brand activations Partner with corporates, schools, colleges, and tourism boards for co-branded experiences 5. Team Management & Collaboration Work closely with sales, operations, technology, and design teams Mentor junior marketers and manage vendors/agencies for seamless execution Monitor ROI, control budgets, and deliver data-backed marketing outcomes Ideal Candidate Profile: Proven track record in integrated campaigns , brand storytelling, and execution Proficiency in digital marketing , event planning, CRM, and partnerships Strong understanding of community-driven and content-led marketing Agile, creative, and performance-oriented with a growth mindset Preferred Qualifications: MBA in Marketing , Mass Communication , or Digital Media Experience with phygital brands or multi-location formats is a strong advantage Passionate about sports, wellness, events, and active lifestyles
Company Description PLaY Arena is the ultimate destination for sports enthusiasts and adventure junkies, offering a wide range of premium outdoor facilities and exciting indoor sports and arcade activities. We are the perfect weekend getaway for all ages, catering to team-building activities, corporate events, birthday parties, and fun days out with family and friends. PLaY Arena provides a unique and enriching experience for everyone. Salary 4 to 6 LPA Role Description This is a full-time on-site role for a Sales Manager based in Bengaluru. The Sales Manager will be responsible for leading and managing the sales team, developing and executing sales strategies, and achieving sales targets. Daily tasks include identifying and reaching out to potential clients, maintaining client relationships, conducting market research, and preparing sales reports. The Sales Manager will also collaborate with other departments to ensure customer satisfaction and drive business growth. Qualifications Sales Management, Team Leadership, and Sales Strategy development Client Relationship Management and Customer Service skills Market Research and Analysis, and Sales Reporting abilities Excellent Communication and Negotiation skills Strong organizational skills and attention to detail Ability to work in a dynamic and fast-paced environment Experience in the gaming or adventure sports industry is a plus Bachelor's degree in Business, Marketing, or a related field
The Sales Manager plays a critical role in leading the gym’s sales and operations, driving membership growth, delivering exceptional service, and managing a high-performing sales and support team. This position demands a dynamic individual with proven sales leadership, strategic thinking, and operational excellence in a fast-paced, fitness-focused environment. Key Responsibilities Sales Leadership Drive daily and monthly membership sales with a clear focus on achieving 60+ memberships/month. Lead, coach, and monitor the sales team using performance metrics and sales KPIs. Implement Forge-based sales strategies to ensure consistent team productivity. Membership Growth & Marketing Identify and pursue prospects through local outreach, referrals, and digital marketing. Plan and execute promotions, events, and partnerships to drive lead generation. Conduct competitor analysis and adjust strategies to stay ahead of market trends. Client Experience & Wellness Integration Deliver a premium onboarding and service experience for all members. Supervise and integrate wellness programs such as: Sports Fitness Drills (warm-up, games, cooldowns) Group Classes (Yoga, Zumba) Nutrition, Psychology & Physiotherapy services Drive engagement and measurable results through program participation. Operational Excellence Oversee daily club operations, ensuring 100% SOP compliance and facility upkeep. Coordinate with the tech team to resolve software issues (Yoactive & Forge). Maintain high standards of cleanliness, safety, and equipment readiness. Reporting & Administration Maintain accurate records of leads, sales, and follow-ups in CRM. Prepare and share structured bi-weekly and monthly reports on: Lead Generation & Closures Sales Performance & Membership Targets Appointments & Trials Session Tracking Market Feedback & Promotions Team Collaboration Collaborate closely with marketing, operations, fitness, and wellness teams for aligned execution. Collect and act on member feedback to improve services and drive retention. Skills & Qualifications 3–5 years of experience in sales or operations management (fitness, hospitality, or retail preferred). Strong leadership, communication, and coaching abilities. Proficiency in CRM tools, MS Office, and digital communication platforms. Proven record of meeting or exceeding revenue targets. Key Attributes Outgoing, energetic, and passionate about health & wellness. Strong problem-solving and decision-making skills. Ability to work under pressure, multitask, and manage cross-functional teams. Highly organized with excellent time management skills.
Company Description Play Arena is the ultimate destination for gaming, adventure sports, corporate events, and birthday parties. We offer a wide range of premium outdoor facilities and exciting indoor sports and arcade activities, making us the perfect weekend getaway for all ages. Whether you're planning team-building activities, corporate events, birthday parties, or a fun day out with family and friends, Play Arena has something for everyone. Our facilities cater to sports enthusiasts and adventure lovers alike. Role Description This is a full-time, on-site role located in Bengaluru for a Sales Head - Birthday. The Sales Head will be responsible for driving sales and managing accounts related to birthday parties. The role involves leading a team, developing sales strategies, and ensuring customer satisfaction. Day-to-day tasks include analyzing market trends, handling customer inquiries, managing bookings, and coordinating with other departments to ensure seamless execution of events. Qualifications Strong Sales Management and Sales skills Experience in Account Management Excellent Analytical Skills Proven Team Management skills Ability to develop and implement effective sales strategies Strong communication and interpersonal skills Experience in the events or hospitality industry is a plus Bachelor's degree in Business, Marketing, or related field is preferred
Company Description PLaY Arena is the ultimate destination for gaming, adventure sports, corporate events, and birthday parties. Our premier sports and adventure facility offers a diverse range of premium outdoor and exciting indoor sports and arcade activities. PLaY Arena is the perfect weekend getaway for all ages, providing ideal settings for team-building activities, corporate events, birthday parties, and fun family outings. Role Description This is a full-time on-site role located in Bengaluru for the Sales Head - Events position. The Sales Head will be responsible for overseeing all event sales activities, from planning to execution. This includes developing sales strategies, managing budgets, negotiating contracts, and coordinating with clients to ensure their event requirements are met. The role also involves collaborating with the marketing team to promote events and drive sales growth. Qualifications Excellent Communication skills Proficiency in Budgeting and sales strategies Event Planning and Event Management experience Demonstrated Sales skills and ability to drive revenue growth Strong leadership and team management abilities Ability to work in a dynamic, fast-paced environment Bachelor's degree in Business Administration, Marketing, Event Management, or related field Relevant experience in the events or hospitality industry is a plus