Head of Business Development

Department:

Reports To:

Supervises:

Role Overview:

The Business Development Head will lead overall growth strategy, revenue performance, and long-term brand building for PLaY Arena. This role oversees Sales, Marketing, Events, and Guest Relations, ensuring alignment toward monthly business goals. The ideal candidate will excel in identifying opportunities, integrating cross-functional strategies, optimising talent deployment, and enhancing customer experience while driving strong financial outcomes.

Key Responsibilities

1. Strategic Growth & Planning

• Develop and execute annual and monthly business strategies aligned with organisational goals.
• Identify new revenue streams across activities, F&B, and partnerships.
• Oversee pricing, offer strategy, and revenue optimisation plans.
• Analyse performance metrics and implement corrective actions as needed.

2. Talent Management & Staff Deployment

• Identify talent across departments and place the right people in the right roles.
• Optimise manpower deployment across all divisions to enhance operational efficiency.
• Build succession plans and growth pathways for high-potential employees.

3. Sales & Revenue Leadership

• Drive corporate bookings, group sales, and key partnerships.
• Integrate sales and marketing strategies to ensure cohesive growth.
• Strengthen lead funnels, conversion systems, and key account management.
• Oversee negotiations, proposals, and long-term business relationships.

4. Marketing & Brand Building

• Oversee brand-building activities to achieve long-term brand positioning.
• Work with the Marketing Head to create integrated campaigns aligned with revenue and footfall goals.
• Analyse market and competitor trends, identifying new opportunities and adjusting strategies accordingly.

5. Events Strategy & Growth

• Oversee the Events Department, including birthdays, corporate events, celebrations, and large-format events.
• Create monthly event sales targets and ensure achievement.
• Develop event packages, pricing, and revenue models.
• Ensure smooth coordination between Events, F&B, Marketing, and Operations.
• Drive partnerships for event-based collaborations and sponsorships.

6. Guest Relations & Customer Experience

• Ensure effective customer relationship management across all touchpoints.
• Oversee front desk, cashiering, and guest service standards.
• Ensure SOPs, training, and service quality benchmarks are consistently met.
• Handle escalations and ensure a superior guest experience.

7. Leadership, Team Motivation & Alignment

• Motivate, mentor, and guide departmental heads and teams to achieve peak performance.
• Promote collaboration, accountability, ownership, and productivity across verticals.
• Conduct monthly reviews and drive KPI-based performance culture.

Required Skills & Competencies

• Strong business acumen and a proven track record in revenue growth.
• Ability to integrate sales and marketing strategies for unified outcomes.
• Excellent leadership, communication, and team motivation skills.
• Strong analytical and problem-solving mindset for competitive analysis.
• Experience in CRM software and customer lifecycle management.
• Skilled in cross-functional coordination and high-pressure decision-making.

Qualifications & Experience

• Bachelor's/Master's degree in Business, Marketing, or related field.
• 10+ years of experience in business development, revenue leadership, or related fields.
• Preferred experience in hospitality, leisure, entertainment, or service industries.
• Proven ability to manage multiple departments and handle P&L responsibilities.

Key Performance Indicators (KPIs)

• Monthly revenue achievement across all verticals.
• Growth in footfall, repeat customers, and customer satisfaction scores.
• Corporate and event conversions, lead-to-sale ratios.
• Efficiency of staff deployment and internal talent development.
• ROI of integrated sales and marketing strategies.
• Strength of CRM usage and customer lifecycle improvements.
• Successful execution of long-term brand-building initiatives.