Sales Head Retail Industry

Role & responsibilities

Job Title: Sales Head Retail Industry

Location: Karnataka

Experience: 4+ Years in Retail Sales Management

Department: Sales & Business Development

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Job Summary

The Sales Head is responsible for leading the retail sales operations across multiple outlets, driving revenue growth, ensuring excellent store performance, and implementing effective sales & marketing strategies. This role requires strong leadership, analytical thinking, and proven experience in managing multi-location retail operations.

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Key Responsibilities

1. Sales & Revenue Generation

• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Drive category-wise and store-wise sales performance to maximize profitability.
• Identify growth opportunities and implement plans to increase footfall, conversion rate, and average bill value.

2. Multi-Outlet Management

• Oversee day-to-day sales operations across multiple retail outlets.
• Ensure store teams meet sales KPIs and follow standard operating procedures.
• Conduct regular store visits to monitor performance, customer service quality, visual merchandising, and adherence to company policies.

3. Marketing & Promotional Activities

• Collaborate with the marketing team to plan and implement promotional campaigns and seasonal offers.
• Monitor campaign effectiveness and ensure proper execution at store level.
• Support digital and social media marketing initiatives for brand visibility and customer engagement.

4. Sales Reporting & Analysis

• Prepare and review weekly, monthly, and quarterly sales reports.
• Analyze sales data, trends, product performance, and customer behaviour.
• Provide actionable insights to management for strategic decision-making.

5. Team Leadership & Training

• Lead, guide, and motivate the sales team to achieve targets.
• Conduct training sessions on sales techniques, product knowledge, and customer service.
• Monitor staff productivity and enforce performance improvement plans when required.

6. Customer Experience Management

• Ensure high standards of customer service across all outlets.
• Resolve escalated customer issues promptly and effectively.
• Implement strategies to improve customer satisfaction and loyalty.

7. Inventory & Stock Coordination

• Coordinate with the inventory & purchase team to maintain optimal stock levels.
• Monitor slow-moving and fast-moving SKUs and recommend corrective actions.

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Key Requirements

• Bachelors degree in Business, Marketing, or related field (MBA preferred).
• 8+ years of experience in retail sales, including 3+ years in a senior leadership role.
• Strong experience managing multiple retail outlets.
• Proven track record in sales growth and revenue generation.
• Excellent communication, leadership, and analytical skills.
• Ability to work under pressure and drive team performance.
• Proficiency in MS Excel and sales reporting tools.

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KPIs

• Outlet-wise sales achievement
• Quarterly revenue growth
• Average bill value & conversion rate
• Customer satisfaction score
• Team performance metrics
• Campaign ROI and footfall improvement