Sales Executive/ Sr. Sales Executive

As a Sales Executive and Sr. Sales Executive On & Off Trade, your role involves driving sales growth, ensuring product availability, executing visibility and activation plans, and fostering relationships with key stakeholders. You should be self-motivated, target-driven, and have a strong understanding of on-trade and off-trade channels. **Key Responsibilities:** - **Sales Target Achievement:** Drive primary and secondary sales in your assigned territory, ensuring monthly target achievement. - **Outlet Management and Channel Management:** Develop strong relationships with retail shop owners, bar managers, and outlet staff to maintain high levels of engagement and availability. - **Product Availability:** Monitor and ensure the availability and visibility of SKUs at the point of sale, coordinating with distributors for timely stock replenishment. - **Visibility & Merchandising:** Execute in-store and on-premise branding, displays, and POSM deployment, ensuring compliance with guidelines. - **Distributor & Trade Coordination:** Liaise with distributor sales teams for smooth order flow, claim management, and issue resolution, supporting trade schemes and promotions. - **Market Intelligence:** Track competitor brands, trade activities, consumer preferences, and pricing trends to provide actionable insights to leaders. - **Activations & Promotions:** Support and execute in-outlet activations, sampling programs, and promotional events in collaboration with the marketing team. - **Reporting & Documentation:** Maintain daily sales reports, journey plans, and outlet visit records, reporting coverage and productivity metrics as per guidelines. **Key Skills & Competencies:** - Strong communication and interpersonal skills - Excellent negotiation and relationship-building abilities - Understanding of liquor trade, retail dynamics, and distributor management - Proficiency in MS Excel, data reporting, and CRM tools - Self-motivated with strong business acumen - Willingness to travel extensively and work flexible hours **Educational Qualifications:** - Graduate in Hospitality, Business, or Marketing - Preferred: Experience in alcoholic beverages, luxury hospitality, or premium FMCG If there are any additional details about the company in the job description, please provide them for a complete understanding of the role.,