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For Employers

Sales Executive

Cartel Bros Private Limited

0 years

0 Lacs

jansath uttar pradesh india

Posted:4 weeks ago| Platform:

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Skills Required

drive management merchandising audit branding visual coordination pricing reporting reports report metrics communication excel

Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary

The

Sales Executive – Off-Trade

will be responsible for achieving sales targets, ensuring product availability, executing brand visibility initiatives, and strengthening relationships with retail outlets, distributors, and channel partners in the off-trade segment (wine shops, L1s, supermarkets). The ideal candidate should be driven, field-oriented, and well-versed with regional liquor trade dynamics.

Key Responsibilities

Sales Target Achievement

Drive primary and secondary sales in assigned territory. Ensure month-on-month target achievement across product categories.

Outlet Management

Build strong relationships with retail shop owners and staff. Address issues, manage reorders, and ensure optimal stock levels.

Product Availability

Monitor and ensure availability and visibility of SKUs at the point of sale. Coordinate with distributors for timely stock replenishment.

Visibility & Merchandising

Implement and audit in-store branding, promotional displays, and planograms. Deploy POSMs and ensure visual compliance.

Distributor Coordination

Collaborate with distributor salesmen for order collection, claim management, and resolving operational challenges.

Market Intelligence

Track competitor activities, pricing, and promotions. Provide regular feedback to management on market dynamics.

Reporting

Maintain daily sales reports, journey plans, and outlet visit records. Report coverage and productivity metrics as per guidelines.

Key Skills And Competencies

Strong communication and interpersonal skillsNegotiation and relationship-building abilitiesBasic understanding of retail operations and liquor tradeProficient in MS Excel and reporting toolsWillingness to travel and work in field extensively

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Cartel Bros Private Limited

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Sales Executive