2 - 6 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Sales Executive Off-Trade, your role involves achieving sales targets, ensuring product availability, executing brand visibility initiatives, and strengthening relationships with retail outlets, distributors, and channel partners in the off-trade segment such as wine shops, L1s, and supermarkets. You should be driven, field-oriented, and well-versed with regional liquor trade dynamics. Key Responsibilities: - Drive primary and secondary sales in the assigned territory to ensure month-on-month target achievement across product categories. - Build strong relationships with retail shop owners and staff, manage reorders, address issues, and ensure optimal stock levels. - Monitor and ensure availability and visibility of SKUs at the point of sale, and coordinate with distributors for timely stock replenishment. - Implement and audit in-store branding, promotional displays, and planograms, deploy POSMs, and ensure visual compliance. - Collaborate with distributor salesmen for order collection, claim management, and resolving operational challenges. - Track competitor activities, pricing, and promotions to provide regular feedback to management on market dynamics. - Maintain daily sales reports, journey plans, and outlet visit records, and report coverage and productivity metrics as per guidelines. Qualifications Required: - Strong communication and interpersonal skills. - Negotiation and relationship-building abilities. - Basic understanding of retail operations and liquor trade. - Proficiency in MS Excel and reporting tools. - Willingness to travel and work extensively in the field.,

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