Sales Engineer

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Role Description

Sales Engineer

Key Responsibilities

Sales & Business Development

• Identify and develop new business opportunities within target industries such as

  FMCG, pharmaceuticals, food & beverage, and manufacturing

  .
• Manage the entire sales cycle from lead generation, technical demonstration, proposal development, negotiation, to closing.
• Understand customer requirements and recommend suitable solutions from our product range.
• Prepare and deliver technical presentations, product demos, and solution proposals.

Technical Consultation

• Act as a technical expert on all products including packaging machinery, vision systems, barcode & inkjet printing technologies, and track & trace systems.
• Collaborate with the engineering and technical teams to design customized solutions based on customer needs.
• Conduct site visits to evaluate customer processes and identify system integration requirements.

Customer Relationship Management

• Build and maintain strong, long-term relationships with key accounts and decision-makers.
• Provide pre-sales and post-sales support, ensuring seamless implementation and customer satisfaction.
• Address customer inquiries, troubleshoot issues, and coordinate with service teams for timely resolutions.

Market Analysis & Reporting

• Conduct market research to identify trends, competitive activities, and emerging customer needs.
• Provide regular sales forecasts, pipeline updates, and performance reports.
• Contribute to strategic planning for expansion of market presence and new product introductions.

Qualifications & Requirements

Education

• Bachelor’s degree in

  Engineering

  (Mechanical, Electrical, Electronics, Mechatronics, Instrumentation, or related field).

Experience

• 2–7 years of technical sales experience, preferably in:
• Packaging machines
• Vision inspection systems
• Coding & marking (inkjet, laser, thermal printers)
• Barcode and scanning technologies
• Track & trace or automation solutions

Skills

• Strong technical aptitude with the ability to understand complex machinery and automation systems.
• Excellent communication, negotiation, and presentation skills.
• Ability to create compelling technical proposals and solution documents.
• Familiarity with industrial automation, PLC systems, and integration concepts (preferred).
• Self-motivated, target-driven, and capable of working independently.
• Willingness to travel to customer sites, trade exhibitions, and industry events.