Sales Engineer

Sales and Promotion of EDGE Live Solutions

• Promote and sell EDGE Live (Industrial Internet of Things – IIoT) solution to target industries

• Present product benefits and ROI (Return on Investment) to decision-makers.

Customer Requirement Analysis

• Understand customer operations and pain points

• Identify areas where EDGE Live can provide efficiency or compliance benefits

• Engage in consultative selling based on real-time application needs

Proposal Development and Submission

• Draft techno-commercial proposals tailored to the customer's needs

• Ensure accurate costing and alignment with internal pricing guidelines.

Market Coverage and Lead Generation

• Map key sectors and geographies to target new prospects

• Generate inquiries through customer visits, webinars, or exhibitions

• Maintain a robust pipeline through proactive outreach and follow-ups

Sales Target Achievement

• Deliver order booking aligned with the Annual Business Plan (ABP)

• Track performance against targets and take corrective actions where required

• Contribute to the business unit’s growth strategy by closing key accounts

Sales Activity and Performance Monitoring

• Log all sales calls, meetings, and updates in the CRM system

• Prepare and share weekly/monthly reports on lead status and closures

• Analyse win/loss trends to improve engagement strategies

Market Intelligence and Competition Tracking

• Monitor industry developments and digital transformation trends

• Track competitor offerings and benchmark features and pricing

• Provide inputs to product and marketing teams to refine value proposition

Techno-Commercial Client Engagement

• Engage with clients’ engineering and procurement teams to resolve queries

• Participate in technical presentations, clarifications, and price discussions

• Support customers through the entire sales lifecycle to ensure satisfaction

Technical Skills

• Product / Application Knowledge of EDGE Live solution.

• Knowledge of Boiler and Heater (preferred). • Understand engineering drawings, P&IDs, and documentation procedures.