Retail Sales Manager

Retail Sales Manager - West Region (FMCG - Frozen & Ambient)

Location:

Territory

Experience:

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About the Role:

We're looking for a driven and experienced Retail Sales Manager to lead our FMCG retail sales and distribution network across the West region. The ideal candidate will have deep expertise in Frozen and Ambient products, with proven skills in appointing and managing distributors, driving retail execution, and leading a sales team of Key Account Executives and merchandisers.

This is a high-impact role, ideal for someone who thrives on ground-level execution, strategic thinking, and scaling FMCG products across general and modern trade formats.

What You'll Do:

Team Leadership

- Lead, coach, and manage a team of Key Account Executives and Merchandisers

- Monitor field operations, review daily performance, and drive results across the territory

- Create beat plans and drive team discipline in market coverage

Distributor Management

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- Replace or restructure underperforming distributors where needed

- Drive distributor KPIs like stock rotation, service levels, and secondary billing

Retail & Channel Execution

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- Launch and track BTL activities, in-store promotions, and product sampling campaigns

- Execute retail programs to increase market share and outlet productivity.

Reporting & Insights

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- Provide regular dashboards and insights to management for business decisions

- Collaborate with internal teams for procurement planning based on real-time sales trends.

Cross-Functional Collaboration

- Work closely with Trade Marketing, NPD, and Procurement to align product launches

- Ensure sales readiness before every new product introduction

- Share field feedback for product innovation and packaging improvements.

What You'll Need:

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- Hands-on experience in distributor appointment & retail operations

- Ability to lead a sales team, monitor KPIs, and drive execution

- Excellent knowledge of West Indian retail markets (Mumbai, Pune, Goa, Gujarat)

- Analytical mindset with Excel/MIS proficiency

- Familiarity with sales automation tools, beat planning, and market reporting.

Bonus If You Have:

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- Background in HoReCa/Q-commerce channels

- Exposure to new product development or cross-functional coordination.

Why Join Us?