Retail Sales Manager - West Region (FMCG - Frozen & Ambient) Location: Mumbai, India Territory : Mumbai, Pune, Goa, Gujarat Experience: 10+ Years Category: FMCG - Frozen & Ambient Employment Type: Full-time About the Role: We're looking for a driven and experienced Retail Sales Manager to lead our FMCG retail sales and distribution network across the West region. The ideal candidate will have deep expertise in Frozen and Ambient products, with proven skills in appointing and managing distributors, driving retail execution, and leading a sales team of Key Account Executives and merchandisers. This is a high-impact role, ideal for someone who thrives on ground-level execution, strategic thinking, and scaling FMCG products across general and modern trade formats. What You'll Do: Team Leadership - Lead, coach, and manage a team of Key Account Executives and Merchandisers - Monitor field operations, review daily performance, and drive results across the territory - Create beat plans and drive team discipline in market coverage Distributor Management - Appoint and manage distributors for both Frozen and Ambient FMCG products - Replace or restructure underperforming distributors where needed - Drive distributor KPIs like stock rotation, service levels, and secondary billing Retail & Channel Execution - Ensure product listing, visibility, and planogram compliance in MT and GT outlets - Launch and track BTL activities, in-store promotions, and product sampling campaigns - Execute retail programs to increase market share and outlet productivity. Reporting & Insights - Track primary & secondary sales, coverage expansion, and outlet performance - Provide regular dashboards and insights to management for business decisions - Collaborate with internal teams for procurement planning based on real-time sales trends. Cross-Functional Collaboration - Work closely with Trade Marketing, NPD, and Procurement to align product launches - Ensure sales readiness before every new product introduction - Share field feedback for product innovation and packaging improvements. What You'll Need: - 10+ years of experience in FMCG sales, specifically handling Frozen and Ambient categories - Hands-on experience in distributor appointment & retail operations - Ability to lead a sales team, monitor KPIs, and drive execution - Excellent knowledge of West Indian retail markets (Mumbai, Pune, Goa, Gujarat) - Analytical mindset with Excel/MIS proficiency - Familiarity with sales automation tools, beat planning, and market reporting. Bonus If You Have: - Experience launching Korean/Asian food products - Background in HoReCa/Q-commerce channels - Exposure to new product development or cross-functional coordination. Why Join Us? You'll be joining a high-growth FMCG brand backed by innovation, expanding portfolios, and aggressive national ambitions. This is a ground-floor opportunity to lead, build, and make your mark across West India.