Retail Marketing Manager

Purpose – Why does it exist?

Key Performance Indicators

• Develops & implements strategic initiatives for all outlets as per the budget.
  
• Identifies key trends in the market specifically for sales activities & retail business and develops plans to replicate these trends.
  
• Increase footfalls at stores driven by different marketing initiatives.
  
• Responsible for developing quality measurements tools necessary to monitor outlet KPI’S i.e., Mystery shoppers, Customer surveys’, etc.).
  
• Customer delight ratings and repeat customer rates
  

Key Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our stores.
  
• Responsible for Effective Store Launches
  
• Drive Marketing Calendar for Retail stores including EBOs led by festive & CRM related campaigns.
  
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
  
• Work closely on a store-by-store basis to address specific marketing/promotional needs. Monitor troubled stores and recommend programs to elevate them to profitable operations.
  
• Build strategic relationships and partner with key industry players, agencies, and vendors.
  
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  
• Oversee and approve marketing material.
  
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  
• Analyze consumer behavior through online and face to face surveys.
  
• Oversee lease required advertising programs for specific retail properties.
  
• Create targeted advertising campaigns for stores including radio, direct mail, billboards, newspaper advertising, cross tie-ups and more.
  
• Execute Retail Marketing in translating Corporate Marketing initiatives into programs for the Retail stores.
  
• Work closely with Graphics department to develop creative and manage the process from inception to execution.
  
• Work in tandem with Operations & Visual team to ensure effective communication to the field and store management.
  
• Travel retail stores as well as competitors to evaluate marketing initiatives with written reports and recaps.
  

Mandatory Requirements:

• Must have at least have 2- 4 years of successful experience in a Retail Marketing Position.
  
• Retail experience preferred.
  
• Excellent oral and written communication skills.
  
• Highly Proficient in MS-Office (Word, Excel, PowerPoint). Adobe Photoshop, InDesign, and Illustrator a plus.
  
• Master’s in business or marketing is preferred.
  
• Ability to perform detailed quantitative analysis on marketing campaigns to judge effectiveness