Retail Marketing Manager

At MYOP (Make Your Own Perfume), we’re redefining the fragrance experience with India’s first perfume bar, over 50+ stores nationwide, and a growing international presence. Our retail spaces aren’t just points of sale — they’re immersive brand experiences.

We’re looking for a Retail Marketing Manager to lead strategies and activations that make our stores unmissable, our customers engaged, and our brand unforgettable.

• Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.
  

• Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.
  

• Work closely with mall marketing teams to create joint promotional opportunities.
  

• Coordinate BTL activations, sampling drives, and in-store events.
  

• Lead visual merchandising plans in alignment with brand guidelines.
  

• Partner with the influencer marketing team for on-ground collaborations.
  

• Track ROI for all retail marketing initiatives and optimise for performance.
  

• 5–6 years of experience in retail marketing or experiential marketing (lifestyle, luxury, FMCG, or fashion preferred).
  

• Strong understanding of in-store activations, mall partnerships, and BTL strategies.
  

• Proven ability to manage multi-location campaigns and work cross-functionally.
  

• Excellent vendor negotiation, budgeting, and project management skills.
  

• Creative mindset with a results-driven approach.