Retailer Marketing Manager Role – Summary 1. Marketing Plan Development • Works with internal teams and NSC to create a Marketing Plan. • Aligns national and local marketing priorities using GRMS. • Sets clear performance targets and gets plan approval. 2. Campaign Delivery • Uses GRMS tools to build and execute marketing materials. • Plans local campaigns using targeting and segmentation. • Ensures all marketing follows Brand and CI guidelines. • Coordinates with NSC and leads internal marketing meetings. 3. Reporting & Performance • Tracks campaign effectiveness against KPIs. • Provides accurate reports via GRMS. • Manages timelines, budgets, and quality standards. 4. Customer Engagement • Builds relationships with customers during visits/events. • Ensures quick and accurate responses to customer requests. • Updates the CRM with useful customer info. 5. Teamwork & Brand Representation • Delivers Brand Customer First Principles. • Acts as a brand ambassador. • Works with NSC teams to share feedback and improve processes.
As the Retailer Marketing Manager, you will be responsible for various key functions outlined below: Marketing Plan Development: You will collaborate with internal teams and the National Sales Company (NSC) to develop a comprehensive Marketing Plan. This involves aligning national and local marketing priorities using the Global Retail Marketing System (GRMS), setting clear performance targets, and obtaining plan approval. Campaign Delivery: Using GRMS tools, you will create and implement marketing materials. Additionally, you will strategize local campaigns through effective targeting and segmentation techniques while ensuring all marketing initiatives adhere to Brand and Corporate Identity (CI) guidelines. Your role will also involve coordinating with the NSC and leading internal marketing meetings. Reporting & Performance: Monitoring campaign effectiveness against Key Performance Indicators (KPIs) will be a crucial aspect of your responsibilities. You will be expected to provide accurate reports through GRMS, manage timelines, budgets, and uphold quality standards. Customer Engagement: Building and nurturing relationships with customers during visits and events will be essential. You will be required to ensure prompt and precise responses to customer inquiries and update the Customer Relationship Management (CRM) system with valuable customer information. Teamwork & Brand Representation: Embodying the Brand Customer First Principles, you will act as a brand ambassador. Collaboration with NSC teams to exchange feedback and enhance operational processes will also be part of your role. Overall, as the Retailer Marketing Manager, your contribution to developing marketing strategies, executing campaigns, analyzing performance metrics, engaging with customers, and upholding the brand's image will play a significant role in driving business success.,
Company Description Navjivan Group has a legacy spanning over five decades, evolving from a Textile Machinery trading and manufacturing company into a leading automobile powerhouse in South Gujarat since 2000. We represent prestigious brands such as Jaguar Land Rover, Hyundai, Mahindra Commercials, and Honda Two-Wheelers & Premium Bikes. Our Surat 3S facility features advanced service bays and dedicated sections for certified pre-owned vehicles. Navjivan Group is committed to excellence and superior customer satisfaction, recognized for our strong retail, aftermarket service, and innovative achievements throughout the years. Role Description This is a full-time on-site role for a Marketing Manager located in Surat. The Marketing Manager will oversee the development and implementation of marketing strategies, create and manage marketing campaigns, conduct market research, and analyze trends to enhance the company’s brand presence. The role involves collaboration with cross-functional teams to ensure the alignment of marketing initiatives with business objectives and supervising the marketing team to achieve targeted goals. Qualifications Marketing Strategy, Campaign Management, and Brand Management skills Market Research, Data Analysis, and Trend Analysis experience Digital Marketing, Social Media Marketing, and Content Creation skills Team Leadership and Project Management skills Excellent communication and interpersonal skills Ability to work on-site in Surat Experience in the automotive industry is a plus Bachelor's degree in Marketing, Business, or a related field