Retail Marketing Manager

Heads Up For Tails is a one-stop pet product's brand dedicated to designing, manufacturing, and customizing high-quality and functional pet products to enhance the well-being of your furry companions and make the journey of pet parenting a delightful experience. The core belief of the company revolves around the idea that pets are an integral part of the family. By providing products and services that promote the comfort, health, and happiness of pets, Heads Up For Tails aims to strengthen the bond between pets and their owners. Emphasizing safety, innovation, and empathy, the company offers a diverse range of pet products and services. Continuously expanding its portfolio, Heads Up For Tails strives to offer a comprehensive pet care experience, aiming to be a reliable partner in every family's pet parenting journey. With a workforce of over 1200 employees nationwide, including 220 employees at the Gurgaon headquarters, Heads Up For Tails has been recognized for its excellence in the industry. The company has been honored with the Brand of the Year Award three times, with the most recent accolade received at Homburg Palace, Vienna. Additionally, Heads Up For Tails has been certified as a Great Place to Work in 2022 by the Great Place to Work Institute, India. Position Summary: The Retail Marketing Manager will be instrumental in driving sales, enhancing brand awareness, and fostering customer engagement within the retail sector. The role entails developing and executing strategic marketing initiatives across various channels, including in-store, regional, digital, and hyperlocal platforms. Collaborating with internal teams and external partners, the Retail Marketing Manager will be responsible for bringing the brand to life on a store-by-store and city-by-city basis. Responsibilities: - Strategy & Planning: Develop and implement integrated marketing strategies tailored to retail requirements and business objectives. Lead local/regional campaigns to drive foot traffic and customer engagement. Create annual retail marketing calendars aligned with national brand strategies. - Driving Sales & Revenue: Implement in-store and omnichannel campaigns aimed at increasing sales and fostering customer loyalty. Utilize data and customer insights to optimize campaign performance and conversion rates. - Community Engagement & Events: Organize engaging events such as adoption drives, seasonal celebrations, and workshops to build community rapport, generate buzz, and establish meaningful connections. Cultivate partnerships with local influencers, shelters, RWAs, and communities. - Campaign Management: Oversee the end-to-end execution of digital and in-store promotions, ensuring alignment with brand identity and business goals. Supervise the creation of POSM, VM displays, and experiential setups. - Data, Insights & Budgeting: Monitor campaign effectiveness, analyze sales uplift, and derive actionable insights. Manage budgets efficiently, ensuring optimal allocation across media channels and initiatives. - Cross-functional Collaboration: Collaborate closely with retail operations, merchandising, sales, design, and digital teams to ensure seamless execution. Coordinate with agency partners for creative, media, and PR requirements. - Innovation & Trendspotting: Stay abreast of industry trends, consumer behavior, and emerging marketing tools to bring innovation to marketing strategies. Minimum Qualifications, Skills, and Competencies: - Bachelor's degree in Marketing, Business, Communications, or a related field. - 6+ years of relevant experience in retail marketing, preferably in lifestyle, fashion, FMCG, or pet care industries. - Solid understanding of local/regional marketing, retail dynamics, and consumer behavior. - Strong project management and organizational skills with a keen eye for retail. - Creative flair with a practical approach to execution. - Proficiency in various marketing platforms and tools (CRM, email, analytics, SEO/SEM, digital ads, social media). - Comfortable working in a fast-paced, collaborative environment with a willingness to travel. - Experience in data analytics and report creation to analyze customer cohorts and plan targeted campaigns to drive footfall. What Heads Up For Tails Can Offer You: Heads Up For Tails is a major player in India's rapidly growing pet care industry, which is projected to reach INR 5475 crores by 2025. With a comprehensive omni-channel network encompassing manufacturing, retail, e-commerce, and distribution, Heads Up For Tails provides a dynamic and ambitious work environment where you can leverage your skills and experiences to tackle intriguing challenges. The company fosters a culture that values ownership and initiative, making it an ideal place for individuals who are passionate about exploring new avenues and achieving success.,