Reporting Analyst

PLEASE READ BEFORE APPLYING

Target River

Key Results Areas (KRAs) & What Winning Looks Like

1. Accurate & Actionable Data Analysis

• Collect, analyze, and interpret marketing campaign data across multiple platforms, including Google Ads, Meta Ads, Microsoft Ads, and programmatic media.
• Identify trends, insights, and optimization opportunities to enhance campaign performance and budget efficiency.

• Winning means:

  Reports provide

  clear, actionable insights

  that help drive better decision-making, maximize ROI, and improve client satisfaction.

2. Advanced Reporting & Visualization

• Develop and maintain dashboards and reports using

  Looker Studio

  , Google Analytics 4 (

  GA4

  ), and other reporting tools.
• Ensure marketing performance data is presented in a clear, visually engaging, and insightful manner for both internal teams and clients.

• Winning means:

  Clients and internal stakeholders can

  easily interpret

  reports, make informed decisions, and track performance against goals.

3. Data Accuracy & Tracking Optimization

• Implement and manage

  Google Tag Manager (GTM)

  and tracking codes to ensure accurate data collection.
• Troubleshoot tracking issues, implement conversion tracking, and validate data integrity across all digital platforms.

• Winning means:

  Data tracking is

  precise, reliable, and continuously optimized

  , ensuring accurate performance measurement and attribution.

Skills Needed to Win in This Role

• Expertise in Marketing Analytics:

  Strong background in analyzing paid, organic, and earned media performance data.

• GA4 & Web Analytics Proficiency:

  Experience with

  Google Analytics 4 (GA4)

  , including event tracking and conversion attribution.

• Google Tag Manager (GTM) Knowledge:

  Ability to set up and troubleshoot tags, triggers, and variables for tracking.

• Looker Studio & Data Visualization:

  Experience in building clear and insightful reports using

  Looker Studio

  (formerly Google Data Studio).

• Data Interpretation & Storytelling:

  Ability to translate complex data into actionable insights for non-technical stakeholders.

• Advanced Excel/Google Sheets Skills:

  Comfortable with formulas, pivot tables, and data analysis techniques.

• Problem-Solving & Attention to Detail:

  Ability to identify and resolve data discrepancies and tracking issues.

• Communication & Collaboration:

  Ability to work in a

  virtual team environment

  , coordinating with digital ad specialists, strategists, and account managers.

Our Company Culture

collaborate, innovate, and execute

Ready to turn data into impact?