Social Media Specialist

About Us

Target River

Key Results Areas (KRAs) & What Winning Looks Like

1. Content Creation & Community Engagement

• Develop, schedule, and publish high-quality content across social media platforms, including Meta, LinkedIn, Instagram, X (Twitter), TikTok, and YouTube.
• Monitor and engage with audiences, responding to comments, messages, and mentions in a timely manner to foster community growth.

• Winning means:

  Engagement rates increase, audience growth is consistent, and brand messaging remains strong across all platforms.

2. Paid & Organic Social Media Strategy Execution

• Plan and execute organic and paid social media campaigns to drive brand awareness, engagement, and conversions.
• Optimize campaigns based on performance data, audience insights, and industry best practices.

• Winning means:

  Campaigns deliver measurable results, including increased traffic, lead generation, and improved conversion rates.

3. Performance Tracking & Internal Communication in a Virtual Work Environment

• Track and analyze key performance metrics using platform insights, Google Analytics, and reporting tools.
• Communicate performance trends, insights, and strategic recommendations to internal teams and clients.

• Winning means:

  Reports are clear and actionable, stakeholders are informed, and campaigns are continuously optimized for success.

Skills Needed to Win in This Role

• Social Media Expertise:

  Proven experience managing brand accounts across Meta (Facebook & Instagram), LinkedIn, X (Twitter), TikTok, and YouTube.

• Content Creation & Copywriting:

  Ability to craft compelling copy, engaging captions, and visually appealing posts.

• Paid Social Advertising:

  Experience running and optimizing paid ad campaigns on Meta, LinkedIn, and other platforms.

• Trend Awareness & Adaptability:

  Stay up-to-date with platform updates, trends, and emerging social media opportunities.

• Graphic & Video Editing (Preferred):

  Basic knowledge of tools like Canva, Adobe Creative Suite, or CapCut for content creation.

• Collaboration & Communication:

  Ability to work effectively in a

  virtual team environment

  , coordinating with copywriters, designers, and strategists.

• Organized & Deadline-Oriented:

  Ability to manage multiple accounts and campaigns while meeting deadlines.
• Bilingual In English
• Comfortable working 4am to 1pm Mountain Time Monday - Friday
• Comfortable with a salary range of 90000 to 110000 INR per month in hand

Our Company Culture

collaborate, innovate, and execute

• Ready to make an impact through social media?

  Apply today and let’s talk!