Product Marketing Manager

About One Impression

One Impression is the #1 creator marketplace connecting brands with authentic influencers and content creators. We’re building the future of how brands and creators collaborate, with speed, transparency, and efficiency at the core.

Key Responsibilities

• Growth Strategy Development:

  Develop and implement comprehensive growth strategies that align with business objectives, leveraging market research and data insights.

• Competitor Benchmarking:

  Conduct regular competitor analysis to identify market opportunities, threats, and best practices to stay ahead in the industry.

• Data Analytics:

  Utilize advanced data analytics to track and analyze key growth metrics, making data-driven decisions to optimize growth initiatives.

• Customer Success and Experience:

  Foster a customer-centric culture focused on delivering exceptional customer experiences, enhancing customer success programs to ensure high user satisfaction and retention.

• Growth Hacking:

  Identify and execute innovative growth hacking strategies to drive user acquisition, engagement, and retention, continuously testing and iterating to find the most effective tactics.

• User Experience (UX):

  Collaborate with product and design teams to enhance user experience, ensuring seamless interactions and high customer satisfaction.

• Marketing Activation:

  Lead marketing activation initiatives to boost brand awareness, drive lead generation, and support sales efforts through targeted campaigns and programs.

• Stakeholder Management:

  Manage relationships with key stakeholders, ensuring alignment and support for growth initiatives, while collaborating with cross-functional teams to drive results.

• Partnerships and Webinars:

  Identify, establish, and nurture strategic partnerships to expand market reach and drive growth, ensuring mutual success and alignment with business goals.

Requirements

• Minimum of 3 years of growth-focused experience within B2B SaaS companies.
• Proven track record in developing and executing successful growth strategies.
• Strong understanding of customer success and customer experience (CX).
• Expertise in competitor benchmarking and market analysis.
• Proficient in data analytics and making data-led decisions.
• Excellent stakeholder management skills.
• Strong understanding of technology and product management.
• Experience in growth hacking, user experience (UX), and marketing growth.
• Exceptional communication and interpersonal skills.
• Bachelor's degree in Business, Marketing, Data Science, or a related field. A master's degree is a plus.