Product Marketing Manager

Job Description

A Product Marketing Manager (PMM) bridges the gap between product development and marketing, owning a product's go-to-market strategy and ensuring its success in the market. They translate a product's value proposition into compelling messaging for customers and internal teams, manage product launches, and analyze market trends to optimize marketing efforts. Key Responsibilities: Go-to-Market Strategy: Develop and execute the go-to-market strategy for new and existing products, including product positioning, messaging, and branding. Market Research: Conduct market analysis to understand customer needs, competitive landscape, and market trends. Product Messaging: Craft compelling product messaging that highlights the product's value proposition and resonates with the target audience. Content Creation: Oversee the creation of marketing content, such as website copy, blog posts, videos, and presentations, to support product launches and ongoing marketing efforts. Product Launches: Manage the marketing aspects of product launches, including planning, execution, and post-launch analysis. Cross-Functional Collaboration: Work closely with product management, sales, marketing, and other teams to ensure alignment and successful product adoption. Performance Analysis: Analyze marketing campaign performance, track key metrics, and identify areas for improvement. Customer Advocacy: Gather and analyze customer feedback, and work to build customer loyalty and advocacy. Skills: Communication: Excellent written and verbal communication skills are essential for crafting compelling messaging and collaborating with various teams. Market Research: Strong analytical skills to conduct market research, analyze data, and identify market trends. Product Knowledge: A deep understanding of the product, its features, and its value proposition. Project Management: Ability to manage multiple projects simultaneously and ensure timely execution. Stakeholder Management: Ability to effectively manage and influence stakeholders across different teams. In essence, a Product Marketing Manager is a strategic leader who ensures a product's success by effectively communicating its value to the market and driving customer adoption. Job Types: Full-time, Fresher Pay: ₹18,828.76 - ₹22,500.30 per month Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person