Product Marketing Manager, IBM Sterling Order Management System

We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s order management offering to grow IBM’s market share, supporting revenue growth forIBM Sterling Order Management Systemproduct. You will lead product-level marketing and communications efforts to support pipeline generation and new client acquisition for the core productIBM Sterling Order Management System. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.Your primary responsibilities include:Act as the market catalyst forIBM Sterling Order Management System, providing guiding views on key problems, competitors, and differentiators grounded in data

Identify opportunities, distinctive competencies, and positioning for IBM software products

Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings

Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings

Stay active in customer conversations at events or in the field and online

 This is a Hybrid role, attendance to the office will be required only 3 times per week .
Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise REQUIRED EXPERTISE

Experience in Product or B2B Marketing

Experience creating marketing business plans

Interest in, but not limited to, automation or sustainability software

Experience working and communicating with groups of different backgrounds and skills to enable collaboration

Ability to manage multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change

Minimum 6 years of experience in B2B tech marketing

Preferred technical and professional experience PREFERRED EXPERTISE

Deep understanding of go-to-market strategies

Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)

Client experiences design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)

Experience with SaaS offerings

Knowledge of Automation or Sustainability products and/or services