Assistant Team Lead, Field Marketing

Cvent

3 - 5 years

8 - 12 Lacs

gurugram

Posted:-1 days ago| Platform:

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Skills Required

digital event planning marketing strategy field marketing liaising sales enablement media demo sales social marketing marketing marketing campaigns marketing initiatives campaigns partnerships lead generation webex placement brand awareness

Work Mode

Work from Office

Job Type

Full Time

Job Description

Campaign Development:
Create optimised, targeted, and dynamic marketing campaigns to build brand awareness, solicit prospect interest, and generate demand for Venue Directory among hotels and event planners.
Lead Generation:
Generate leads for the sales team by developing and executing marketing initiatives aligned with sales booking targets.
Building Partnerships:
Support partner marketing initiatives with product and brand content and communications with strategic industry partners
Content Curation:
Curate digital and social marketing content and sales enablement material to support campaign needs.
Event Planning:
Plan and execute online demos/webinars, promoting them in the region through various channels (email, paid social, generic social, etc.). Deliver consistent reporting and follow-up communications from online hosted events. Support with planning of Venue Directory in-person hosted events.
Cross-Functional Collaboration:
Work effectively across creative, content, digital, social, martech, and operations teams across multiple regions to execute on marketing strategy and achieve goals.
Performance Tracking:
Manage, measure, track, and report on metrics to evaluate marketing performance results and effectiveness across various activities and channels.
Customer Campaign Delivery
: Deliver on sold marketing placements such as e-newsletters, blogs and social media posts, liaising directly with customers and reporting on results.

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