Product Marketing Associate

About Peek-A-Zoo:

Peek-A-Zoo is not just another LMS—it's a movement to empower women entrepreneurs to launch their own pre-nursery schools with confidence. We offer a comprehensive learning management system designed specifically for toddlers, paired with full-stack support for setting up engaging, joyful, and pedagogically sound learning environments. From curriculum and training to classroom setup and branding—we’ve got it covered.

Now, we're looking for a Product Marketing Associate to help take our message to the world.

Who You Are:

tells stories that stick

Key Responsibilities:

Customer Research & Segmentation

• Conduct interviews and surveys to understand the needs, motivations, and behaviors of aspiring preschool owners. Build detailed personas and buying journeys.

Messaging & Positioning

• Craft product narratives and messaging that resonates with our target audience—aspiring women edupreneurs. Develop value propositions tailored to different customer segments.

Content Marketing & Campaigns

• Work with design, content, and social media teams to roll out high-impact marketing campaigns (email, WhatsApp, webinars, reels, etc.) that drive lead gen and brand love.

Sales Enablement

• Equip the sales team with decks, one-pagers, product explainers, and training that help close more deals.

Product Launch Support

• Help orchestrate go-to-market plans for new features and offerings. Ensure consistent messaging across all channels.

Data & Reporting

• Track campaign effectiveness, user engagement, and conversion metrics to refine strategy and improve results.

Field Marketing & Community Outreach

• Plan and execute on-ground marketing activities such as workshops, community meetups, demo sessions, and partnerships with women entrepreneur networks. Be the face of Peek-A-Zoo in local markets to build trust and drive grassroots adoption.

You’ll Fit Right In If You:

• Are fluent in early education lingo and get excited about empowering women through entrepreneurship
• Have 1–3 years of experience in product marketing, edtech, or D2C brands targeting women
• Know how to write marketing copy that feels like a heart-to-heart conversation
• Are familiar with tools like Canva, Mailchimp, Wordpress and basic analytics tools
• Love creating structured go-to-market plans and executing them with flair
• Are comfortable juggling WhatsApp groups, Zoom webinars, and email funnels without breaking a sweat
• Location : Hyderabad

What’s In It For You?

• Work directly with a passionate founding team on a mission-driven product
• Shape the voice of a brand that’s changing lives and classrooms
• Creative freedom, ownership, and a learning-rich environment
• Competitive salary

To Apply:

Send your resume + a short note on why you're the right fit to [amanchoudhary@oaks.guru] or apply over here

Let’s make preschool magic happen—together. 🎈