About Peek-A-Zoo: Peek-A-Zoo is not just another LMS—it's a movement to empower women entrepreneurs to launch their own pre-nursery schools with confidence. We offer a comprehensive learning management system designed specifically for toddlers, paired with full-stack support for setting up engaging, joyful, and pedagogically sound learning environments. From curriculum and training to classroom setup and branding—we’ve got it covered. Now, we're looking for a Product Marketing Associate to help take our message to the world. Who You Are: You're a marketer who doesn’t just sell, but tells stories that stick . You understand early education, women-led entrepreneurship, and the emotional journey of starting something new. You're obsessed with understanding customer pain points and know how to position a product like it’s made just for them—because it is. Key Responsibilities: Customer Research & Segmentation Conduct interviews and surveys to understand the needs, motivations, and behaviors of aspiring preschool owners. Build detailed personas and buying journeys. Messaging & Positioning Craft product narratives and messaging that resonates with our target audience—aspiring women edupreneurs. Develop value propositions tailored to different customer segments. Content Marketing & Campaigns Work with design, content, and social media teams to roll out high-impact marketing campaigns (email, WhatsApp, webinars, reels, etc.) that drive lead gen and brand love. Sales Enablement Equip the sales team with decks, one-pagers, product explainers, and training that help close more deals. Product Launch Support Help orchestrate go-to-market plans for new features and offerings. Ensure consistent messaging across all channels. Data & Reporting Track campaign effectiveness, user engagement, and conversion metrics to refine strategy and improve results. Field Marketing & Community Outreach Plan and execute on-ground marketing activities such as workshops, community meetups, demo sessions, and partnerships with women entrepreneur networks. Be the face of Peek-A-Zoo in local markets to build trust and drive grassroots adoption. You’ll Fit Right In If You: Are fluent in early education lingo and get excited about empowering women through entrepreneurship Have 1–3 years of experience in product marketing, edtech, or D2C brands targeting women Know how to write marketing copy that feels like a heart-to-heart conversation Are familiar with tools like Canva, Mailchimp, Wordpress and basic analytics tools Love creating structured go-to-market plans and executing them with flair Are comfortable juggling WhatsApp groups, Zoom webinars, and email funnels without breaking a sweat Location : Hyderabad What’s In It For You? Work directly with a passionate founding team on a mission-driven product Shape the voice of a brand that’s changing lives and classrooms Creative freedom, ownership, and a learning-rich environment Competitive salary To Apply: Send your resume + a short note on why you're the right fit to [amanchoudhary@oaks.guru] or apply over here Let’s make preschool magic happen—together. 🎈
