Product Manager

7 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Position Overview:

As a Product Manager for Gresbond, you will play a pivotal role in driving the success of our tile adhesive product portfolio within the construction and building materials segment. You will lead the end-to-end product lifecycle—from conceptualization to market launch—ensuring that every product aligns with the brand’s vision, customer needs, and industry standards. The ideal candidate will have a strong grasp of market trends, application technologies, and innovative adhesive solutions for modern tiling systems.


Key Responsibilities:

1. Product Development and Strategy:

  • Define the product vision and roadmap for Gresbond tile adhesive products in alignment with the brand’s growth and market strategy.
  • Conduct market research and competitor benchmarking to identify new opportunities, performance gaps, and emerging technologies.
  • Collaborate with the R&D and technical teams to develop high-performance, innovative, and user-friendly adhesive formulations.
  • Ensure product formulations and packaging meet industry standards, quality benchmarks, and application efficiency requirements.

2. Go-to-Market (GTM) Strategy:

  • Plan and execute product launches in coordination with marketing, sales, and supply chain teams.
  • Develop pricing strategies, product positioning, and promotional plans to maximize market share and channel adoption.
  • Create technical datasheets, application guides, and product collaterals to support marketing and sales teams.

3. Sales Enablement:

  • Partner with the sales and technical service teams to deliver training and product demonstrations for dealers, contractors, and applicators.
  • Track sales performance, market acceptance, and feedback to identify potential product improvements or gaps.

4. Performance Monitoring and Analytics:

  • Establish KPIs for product performance, including sales growth, market share, and customer satisfaction.
  • Analyse market feedback, customer insights, and competitive dynamics to drive continuous product enhancement.

5. Cross-functional Collaboration:

  • Work closely with manufacturing and supply chain teams to ensure consistent quality, production efficiency, and timely delivery.
  • Collaborate with the marketing team to develop impactful campaigns, trade promotions, and technical awareness initiatives.


Qualifications and Skills:

  • Educational Background:
  • Bachelor’s degree in business, marketing, chemical engineering, civil engineering, or a related field (MBA preferred).
  • Experience:
  • Minimum 5–7 years of experience in product management, preferably in tile adhesives, construction chemicals, or building materials.
  • Skills:
  • Strong strategic and analytical thinking.
  • Excellent communication and stakeholder management skills.
  • Proven ability to manage cross-functional teams and deliver projects on time.
  • Deep understanding of market dynamics, application techniques, and consumer behavior in the construction materials industry.

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