Product Manager

Position Overview:

As a Product Manager for Gresbond, you will play a pivotal role in driving the success of our tile adhesive product portfolio within the construction and building materials segment. You will lead the end-to-end product lifecycle—from conceptualization to market launch—ensuring that every product aligns with the brand’s vision, customer needs, and industry standards. The ideal candidate will have a strong grasp of market trends, application technologies, and innovative adhesive solutions for modern tiling systems.

Key Responsibilities:

1. Product Development and Strategy:

• Define the product vision and roadmap for Gresbond tile adhesive products in alignment with the brand’s growth and market strategy.
• Conduct market research and competitor benchmarking to identify new opportunities, performance gaps, and emerging technologies.
• Collaborate with the R&D and technical teams to develop high-performance, innovative, and user-friendly adhesive formulations.
• Ensure product formulations and packaging meet industry standards, quality benchmarks, and application efficiency requirements.

2. Go-to-Market (GTM) Strategy:

• Plan and execute product launches in coordination with marketing, sales, and supply chain teams.
• Develop pricing strategies, product positioning, and promotional plans to maximize market share and channel adoption.
• Create technical datasheets, application guides, and product collaterals to support marketing and sales teams.

3. Sales Enablement:

• Partner with the sales and technical service teams to deliver training and product demonstrations for dealers, contractors, and applicators.
• Track sales performance, market acceptance, and feedback to identify potential product improvements or gaps.

4. Performance Monitoring and Analytics:

• Establish KPIs for product performance, including sales growth, market share, and customer satisfaction.
• Analyse market feedback, customer insights, and competitive dynamics to drive continuous product enhancement.

5. Cross-functional Collaboration:

• Work closely with manufacturing and supply chain teams to ensure consistent quality, production efficiency, and timely delivery.
• Collaborate with the marketing team to develop impactful campaigns, trade promotions, and technical awareness initiatives.

Qualifications and Skills:

• Educational Background:
• Bachelor’s degree in business, marketing, chemical engineering, civil engineering, or a related field (MBA preferred).
• Experience:
• Minimum 5–7 years of experience in product management, preferably in tile adhesives, construction chemicals, or building materials.
• Skills:
• Strong strategic and analytical thinking.
• Excellent communication and stakeholder management skills.
• Proven ability to manage cross-functional teams and deliver projects on time.
• Deep understanding of market dynamics, application techniques, and consumer behavior in the construction materials industry.