Position Overview: As a Product Manager for Gresbond, you will play a pivotal role in driving the success of our tile adhesive product portfolio within the construction and building materials segment. You will lead the end-to-end product lifecycle—from conceptualization to market launch—ensuring that every product aligns with the brand’s vision, customer needs, and industry standards. The ideal candidate will have a strong grasp of market trends, application technologies, and innovative adhesive solutions for modern tiling systems. Key Responsibilities: 1. Product Development and Strategy: Define the product vision and roadmap for Gresbond tile adhesive products in alignment with the brand’s growth and market strategy. Conduct market research and competitor benchmarking to identify new opportunities, performance gaps, and emerging technologies. Collaborate with the R&D and technical teams to develop high-performance, innovative, and user-friendly adhesive formulations. Ensure product formulations and packaging meet industry standards, quality benchmarks, and application efficiency requirements. 2. Go-to-Market (GTM) Strategy: Plan and execute product launches in coordination with marketing, sales, and supply chain teams. Develop pricing strategies, product positioning, and promotional plans to maximize market share and channel adoption. Create technical datasheets, application guides, and product collaterals to support marketing and sales teams. 3. Sales Enablement: Partner with the sales and technical service teams to deliver training and product demonstrations for dealers, contractors, and applicators. Track sales performance, market acceptance, and feedback to identify potential product improvements or gaps. 4. Performance Monitoring and Analytics: Establish KPIs for product performance, including sales growth, market share, and customer satisfaction. Analyse market feedback, customer insights, and competitive dynamics to drive continuous product enhancement. 5. Cross-functional Collaboration: Work closely with manufacturing and supply chain teams to ensure consistent quality, production efficiency, and timely delivery. Collaborate with the marketing team to develop impactful campaigns, trade promotions, and technical awareness initiatives. Qualifications and Skills: Educational Background: Bachelor’s degree in business, marketing, chemical engineering, civil engineering, or a related field (MBA preferred). Experience: Minimum 5–7 years of experience in product management, preferably in tile adhesives, construction chemicals, or building materials. Skills: Strong strategic and analytical thinking. Excellent communication and stakeholder management skills. Proven ability to manage cross-functional teams and deliver projects on time. Deep understanding of market dynamics, application techniques, and consumer behavior in the construction materials industry.
Job Title: Manager – Customer Experience & Technical Services (Gresbond by Kajaria) Location: Delhi (with Pan-India Scope) Reports to: Business Head – Gresbond, Kajaria Ceramics Ltd. Position Overview: As the Manager – Customer Experience & Technical Services, you’ll lead Kajaria’s technical and training initiatives for Gresbond Adhesives, ensuring that our dealers, contractors, and applicators not only understand the product — but trust it. Key Responsibilities 1. Build Technical Capability & On-Ground Expertise Design and drive training programs for sales teams, dealer staff, contractors, and applicators. Conduct hands-on demos, mason meets, and on-site training sessions to build product confidence and real-life application skills. Create training content that’s simple, visual, and practical — not just technical manuals. Certify trainers and contractors through structured learning programs and skill-building workshops. 2. Strengthen Product Performance & Market Feedback Loop Be the technical custodian of Gresbond — owning its performance, feedback, and site resolutions across India. Visit key project sites to diagnose application issues, identify root causes, and ensure fast technical resolutions. Collaborate closely with R&D, QC, and manufacturing teams to improve formulations and adapt products to different site conditions (e.g., climate, substrate, tile type). Build a field-testing network for new adhesive variants and share learnings for product improvement. 3. Customer Experience & Brand Communication Ensure every Gresbond communication — from brochures to demo videos — speaks in clear, confident, and accurate technical language. Partner with the Marketing team to design campaigns, live demos, and training videos that tell the Gresbond story in an authentic and relatable way. Support sales and dealer teams by simplifying technical information into practical “why Gresbond” selling points. Champion technical credibility and trust in every customer touchpoint. 4.Network Development & Market Engagement Build a Pan-India network of trained contractors, applicators, and influencers who advocate for Gresbond. Plan and execute c ontractor engagement programs, loyalty initiatives, and skill competitions that celebrate craftsmanship and product knowledge. Host mason meets, dealer training events, and site demos to create strong community engagement. Desired Profile Education: B.E./B.Tech (Chemical) Experience: 8–12 years in construction chemicals, tile adhesives, or building materials. Proven experience in technical service, product training, or customer engagement. Strong interpersonal skills — comfortable interacting with everyone from site masons to senior architects. Good communication and presentation skills in both English and local languages. Willingness to travel extensively across India.