Product Manager D2C/B2C

4 - 9 years

5 - 12 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

The Product Manager is responsible for leading the strategy, roadmap, development, and success of a product, especially in the B2C/D2C space. This role focuses on delivering user-centric solutions that drive growth, engagement, and revenue.

deeply understand our target audience, identify their needs, and translate them into compelling product experiences.

Key Responsibilities:

  • Define product vision, strategy, and roadmap.
  • Manage the entire product lifecycle idea, development, launch, growth, and end-of-life.
  • Understand customer needs through market research and user feedback.
  • Launch new products or features with clear go-to-market strategies.
  • Monitor product performance, user engagement, and revenue metrics.
  • Run A/B tests, MVPs, and use analytics to improve product performance.
  • Prepare sales forecasts and ensure the product aligns with company goals.
  • Support sales and marketing teams with necessary content and training
  • Experience in using tools like Google Analytics, Mixpanel, A/B testing platforms..

Tools :

  • Go-to-Market Strategy
  • A/B Testing
  • Product Lifecycle Management
  • Sales Forecasting & Reporting
  • Automation tools- Hubsport, Zoho, Clavertap, CRM tools, Salesforce

Qualifications-

- Bachelor's degree in Computer Science, Engineering, Business Administration, or a related field. MBA is a plus.

- More than 4 Years of proven experience as a Product Manager, specifically within a B2C or D2C environment.

- Deep understanding of the B2C/D2C business models, customer acquisition strategies, and retention tactics.

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Pandit Ventures

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