Marketing Growth Manager

Role:

Location:

About Loadshare:

LoadShare is one of India’s most innovative and resilient logistics platforms, transforming how goods move across the country. Founded in 2017, we’ve grown to become a pan-India, multi-category last-mile network with a unique presence in both Tier 1 metros and deep Tier 2/3 towns.
What sets us apart:

• Scale with depth: We handle ~400K deliveries/day across food, e-commerce (B2C), B2B retail, and digital commerce, powered by a 20,000+ rider network.
• Strong financials, stronger ambition: With 430 Cr in FY25 revenue and support from global investors (Tiger Global, Matrix, BII, Stellaris, BeeNext), we have a long runway and a path to profitability.
• Dual-engine model: We not only operate India’s most flexible last-mile delivery network, but also license our in-house logistics tech platform that processes an additional 20 lakh orders/day — one of the few in India to enable asset cross-utilization across verticals.
• Strategic partner to India’s digital economy: We work with every major digital commerce player (ecomm, quick commerce, food, mobility) , and are expanding wallet share and capabilities within existing giants while co-creating new models with emerging platforms and brands.
• Built to scale profitably: We’re not chasing GMV at all costs. We’re building the most capital-efficient, tech-enabled logistics engine in the country.
  We’re now building for our next phase: a 5X scale-up over the next 5 years, anchored in sharper client focus, deeper solutions, and new growth engines. 

Founders/ Founding team:

About the Role:

We’re looking for a Marketing Growth Manager to drive rider engagement and campaigns for riders. The ideal candidate will create creative strategies, test cost-effective channels, and elevate our brand on social media. 
 

What You’ll Bring

• 5+ years of experience in digital or growth marketing, preferably in consumer tech, logistics, or gig platforms.
• Proven track record in ROI optimization, funnel improvement, and multi-channel marketing.
• Strong grasp of performance marketing, creative testing, and analytics tools.
• Ability to collaborate with design, tech, and business teams to translate insights into action.
• Creative mindset with an analytical edge — someone who can ideate and execute with equal rigor.

• Design and execute end-to-end marketing campaigns, including digital, ATL, and BTL efforts, to attract and retain riders while boosting conversion rates.  
• Create visuals and content for WhatsApp, IVR, app banners, and push notifications, customizing them to fit rider needs.  
• Analyze which channels (e.g., social, paid media) deliver the best ROI, using GMV and ad spend data to refine strategies.  
• Enhance our brand on social media with targeted posts, co-branded campaigns, and influencer partnerships to drive engagement.  
• Optimize rider engagement funnels to reduce drop-offs and increase conversions.   
• Analyze market trends and competitor strategies to keep our approach competitive.  
• Drive multilingual campaigns tailored to different geographies, ensuring effective communication in local languages to expand reach