Product Analyst

Responsibilities

• Own end-to-end analytics implementation for SaaS and e-commerce clients, including requirement gathering, tracking plan creation, and tool configuration.
• Develop event-based tracking strategies aligned to product journeys, growth loops, conversion funnels, retention metrics, and other business goals.
• Implement and configure product analytics tools such as Mixpanel, Amplitude, Heap, PostHog, or similar platforms.
• Collaborate closely with product and engineering teams to define and instrument product events using tag managers (GTM or direct SDK integrations hands-on experience in these implementations is mandatory.
• Independently set up and validate events, user properties, and custom parameters through GTM, Segment, RudderStack, or SDKs based on project needs.
• Ensure data accuracy through QA processes, browser developer tools, real-time debuggers (e. g., Mixpanel Live View, Amplitude Debugger), and test environments.
• Define and monitor core KPIs like activation, engagement, churn, retention, funnel drop-off, LTV, and feature adoption.
• Translate business needs into dashboards and reports, and extract insights to drive product improvement and customer experience.
• Identify tracking gaps, recommend improvements, and support A/B testing and experimentation frameworks.
• Provide documentation and training to internal and client stakeholders on product analytics best practices.
  

Requirements

• 2+ years of hands-on experience in product analytics, preferably across SaaS and e-commerce businesses.
• Deep understanding of product and user behavior metrics, such as DAU/WAU/MAU, retention cohorts, feature usage, funnel conversion, churn analysis, and engagement drivers.
• Proven track record of working with and configuring analytics tools like Mixpanel, Amplitude, Heap, and ostHog.
• Strong experience building and managing tracking plans, defining events, properties, and taxonomies.
• Must have hands-on experience with Google Tag Manager (GTM), Segment, RudderStack, and SDK-based tracking approaches.
• Solid debugging and QA skills to ensure the accuracy and completeness of tracking.
• Comfortable with data visualization tools like Looker Studio, Power BI, or similar platforms.
• Technical exposure to JavaScript, browser dev tools, data layers, and tag debugging is a plus.
• Understanding of marketing attribution, experimentation, and user segmentation.
• Excellent written and verbal communication skills for cross-functional collaboration.
• Experience with server-side tagging or warehouse-native event tracking.
• Familiarity with cloud data platforms like BigQuery, Snowflake, or data pipelines like dbt and Airbyte.
• Understanding of privacy regulations (GDPR, CCPA) as they relate to event tracking.
• Exposure to growth experimentation or product-led growth (PLG) environments.