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Description
Job Title: PPC Specialist Experience: 1-2 yrs Location: Noida Industry: Marketing Agency About Tech2Globe: Tech2Globe is a name that stands for reliability, efficiency, and trust. A team that works hard to provide best solutions to our clients, a management that makes sure, the timely execution of projects and a collective effort to form long lasting relations with our clients is what makes us Tech2Globe. Established in 2014, Tech2Globe is one of the youngest and most promising software developing companies incorporating in India. We specialize in web, windows, and ERP solutions. Job description: Performance marketing, with a proven track record of managing successful campaigns. Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager Key Responsibilities: Strategy Development: Create and execute comprehensive marketing strategies, including Social media, PPC, and public relations campaigns, to increase online presence and drive business growth. Social Media Marketing (SMM): Develop and manage social media strategies across various platforms (Facebook, Instagram, LinkedIn, etc.) to enhance brand visibility and engagement. Pay-Per-Click (PPC) Campaigns: Plan, execute, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels to achieve maximum ROI. Public Relations (PR): Coordinate with internal and external stakeholders to build strong brand reputation and manage online PR activities. Team Leadership: Supervise and mentor a team of digital marketing professionals, ensuring efficient execution of tasks and continuous improvement in skills and performance. Analytics and Reporting: Monitor, analyse, and report on campaign performance metrics, providing insights and recommendations for improvement. Budget Management: Allocate budgets across digital channels and optimize spending for the highest return on investment. Market Trends: Stay up to date with industry trends, tools, and technologies to keep strategies effective and competitive. Monitor and optimize ad campaigns to achieve key performance indicators (KPIs), such as ROAS and CPI. Analyze campaign performance data and provide actionable insights to improve ROI. Lead A/B testing and experimentation with new ad creatives, copy, and targeting options Required Skills and Qualifications: Should have at least 1+ years of experience in the marketing agency working with both international and domestic clients. Proven experience working in a marketing agency. Strong understanding of Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools. Excellent leadership and team management skills. Ability to analyse data and derive actionable insights. Strong written and verbal communication skills. Bachelor’s degree in marketing, Business, or a related field. Job Types: Full-time, Permanent Pay: ₹17,187.40 - ₹29,437.00 per month Benefits: Cell phone reimbursement Health insurance Leave encashment Provident Fund Schedule: Day shift Fixed shift Monday to Friday Morning shift Night shift Work Location: In person
