PPC Manager

PPC Manager

Roles and Responsibilities

• Develop, implement, and manage PPC campaigns on platforms such as

  Google Ads, Bing Ads, Facebook, LinkedIn, and other relevant channels

  .
• Conduct

  keyword research, competitor analysis, and audience targeting

  to inform campaign strategy.
• Create and optimize ad copy, creatives, and landing pages to improve

  CTR, Quality Score, and conversion rate

  .
• Manage campaign budgets, forecasts, and bid strategies to ensure cost efficiency and ROI.
• Monitor campaign performance using

  Google Analytics, Tag Manager, and platform dashboards

  .
• Perform

  A/B testing

  to improve campaign effectiveness and user engagement.
• Generate and present regular performance reports with actionable insights.
• Stay updated on

  industry trends, platform updates, and best practices

  to identify new growth opportunities.
• Collaborate with the marketing, design, and sales teams to align paid campaigns with broader business objectives.

Qualification

• Minimum of 3+ years of hands-on experience managing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media networks
• Proven experience as a

  PPC Manager, Paid Media Specialist, or similar role

  .
• Strong knowledge of

  Google Ads, Microsoft Ads, and social media advertising platforms

  .
• Hands-on experience with

  keyword research, campaign setup, and bid management

  .
• Proficiency in

  Google Analytics, Google Tag Manager, and other tracking/reporting tools

  .
• Solid understanding of

  performance marketing, conversion tracking, and attribution models

  .
• Analytical mindset with strong

  data interpretation and problem-solving skills

  .
• Excellent communication and organizational abilities.
• Google Ads or Facebook Blueprint certifications are a plus.

Job Types

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