PPC Manager

Key Responsibilities:

• Develop and execute PPC strategies across Google, Bing, Meta, and other ad platforms.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create and optimize ad campaigns, ad copies, and landing pages to improve CTR and conversion rates.
• Manage campaign budgets and ensure efficient ad spend.
• Track, analyze, and report campaign performance using tools like Google Analytics and Google Ads Manager.
• A/B test ad creatives, copy, and landing pages for better performance.
• Stay updated with the latest trends, algorithm updates, and best practices in paid marketing.
• Collaborate with the design and content teams for ad creatives.
• Monitor KPIs such as CPC, CPA, ROI, CTR, and conversion rate.
• Hands on experience in E-Commerce business is mandatory.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹55,000.00 per month

Benefits:

• Paid sick time
• Work from home

Ability to commute/relocate:

• Sahstradhara, Dehradun, Uttarakhand: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Can join immediately

Education:

• Bachelor's (Preferred)

Experience:

• Meta Adds: 4 years (Preferred)

Work Location: In person