PPC Executive

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Company Description

iTechnolabs Inc.

Role Description

PPC Executive

Key Responsibilities

• Campaign Management

  : Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), Amazon PPC, TikTok Ads, LinkedIn Ads, and other relevant paid platforms.

• Google Ads Expertise

  : Manage and optimize Search, Display, Remarketing, Video, and Performance Max campaigns with a focus on performance and efficiency.

• Social Media Advertising

  : Execute and scale high-performing campaigns on Facebook and Instagram, leveraging advanced targeting and creative strategies.

• Multi-Platform Media Buying

  : Strategize and manage media buying initiatives across multiple platforms to achieve optimal reach and performance.

• Continuous Optimization

  : Regularly analyze and refine targeting parameters, bidding strategies, ad creatives, and copy to improve campaign performance.

• Performance Analysis

  : Monitor key performance indicators (KPIs), conduct in-depth campaign analysis, and deliver comprehensive, actionable reports to stakeholders.

• Budget Management

  : Ensure efficient allocation and utilization of advertising budgets while maximizing return on investment.

• Industry Knowledge

  : Stay current with the latest advertising trends, platform updates, tools, and best practices to maintain competitive advantage.

Qualifications -

• Google Ads

  : Proven expertise in Search, Display, Remarketing, Video, and Performance Max campaigns

• Meta Ads

  : Advanced proficiency in Facebook and Instagram advertising

• Amazon PPC

  : Demonstrated experience in managing and optimizing Amazon advertising campaigns

• TikTok Ads

  : Strong understanding of TikTok advertising platform, planning, and optimization

• LinkedIn Ads

  : Experience in developing and executing LinkedIn advertising strategies

• Media Buying

  : Comprehensive expertise in media buying across multiple digital platforms

Additional Requirements

• Strong analytical skills with ability to interpret data and translate insights into action
• Excellent understanding of digital marketing metrics and KPIs
• Proven track record of delivering measurable ROI improvements
• Detail-oriented with strong organizational and project management skills
• Excellent communication skills for reporting and stakeholder management

What We Offer

• Opportunity to work with diverse clients and industries across 20+ countries
• Collaborative and innovative work environment
• Professional growth and development opportunities

Interested?

• Share your resume at

  neetika.kaushal@itechnolabs.ca