iTechnolabs Inc

Interested? Share your resume at neetika.kaushal@itechnolabs.ca Company Description iTechnolabs Inc. is a global IT company headquartered in Canada, with development centers in India and offices in the USA. With 10+ years of experience, 1000+ successful projects, and 230+ team members across 20+ countries , we specialize in mobile app development, web development, AI/ML, blockchain, and digital marketing solutions . Our mission is to deliver innovative, secure, and user-focused solutions that drive growth, ensuring a 94% client retention rate and long-term partnerships worldwide. Role Description We are hiring a PPC Executive (Performance Marketer) with strong expertise in managing and optimizing paid advertising campaigns across multiple digital platforms. This is a full-time role. As a PPC Executive , you will be responsible for developing, executing, and optimizing comprehensive paid advertising strategies that deliver measurable results and maximize ROI for our clients. This role requires a data-driven approach, strategic thinking, and hands-on expertise across major advertising platforms. Key Responsibilities Campaign Management : Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), Amazon PPC, TikTok Ads, LinkedIn Ads, and other relevant paid platforms. Google Ads Expertise : Manage and optimize Search, Display, Remarketing, Video, and Performance Max campaigns with a focus on performance and efficiency. Social Media Advertising : Execute and scale high-performing campaigns on Facebook and Instagram, leveraging advanced targeting and creative strategies. Multi-Platform Media Buying : Strategize and manage media buying initiatives across multiple platforms to achieve optimal reach and performance. Continuous Optimization : Regularly analyze and refine targeting parameters, bidding strategies, ad creatives, and copy to improve campaign performance. Performance Analysis : Monitor key performance indicators (KPIs), conduct in-depth campaign analysis, and deliver comprehensive, actionable reports to stakeholders. Budget Management : Ensure efficient allocation and utilization of advertising budgets while maximizing return on investment. Industry Knowledge : Stay current with the latest advertising trends, platform updates, tools, and best practices to maintain competitive advantage. Qualifications - Core Technical Skills (Must-Have): Google Ads : Proven expertise in Search, Display, Remarketing, Video, and Performance Max campaigns Meta Ads : Advanced proficiency in Facebook and Instagram advertising Amazon PPC : Demonstrated experience in managing and optimizing Amazon advertising campaigns TikTok Ads : Strong understanding of TikTok advertising platform, planning, and optimization LinkedIn Ads : Experience in developing and executing LinkedIn advertising strategies Media Buying : Comprehensive expertise in media buying across multiple digital platforms Additional Requirements Strong analytical skills with ability to interpret data and translate insights into action Excellent understanding of digital marketing metrics and KPIs Proven track record of delivering measurable ROI improvements Detail-oriented with strong organizational and project management skills Excellent communication skills for reporting and stakeholder management What We Offer Opportunity to work with diverse clients and industries across 20+ countries Collaborative and innovative work environment Professional growth and development opportunities Interested? Share your resume at neetika.kaushal@itechnolabs.ca