PPC Executive

Role Overview: As a PPC Executive, your main responsibility will be to plan, execute, and optimize paid advertising campaigns to increase website traffic, lead generation, and conversions for international clients. You should have a solid understanding of Google Ads and campaign optimization, as well as basic knowledge of organic search strategies. Key Responsibilities: - Conduct thorough keyword research and competitive analysis to uncover valuable opportunities. - Continuously optimize bids, budgets, and ad copy to maximize ROI and achieve target CPA/ROAS goals. - Implement and analyze A/B tests on ad copy, landing pages, and campaign settings. - Manage and enhance audience targeting, retargeting/remarketing lists, and negative keywords to improve campaign performance. Qualifications Required: - 1-3 years of proven experience in managing significant PPC budgets and delivering measurable results. - Proficiency in Google Analytics 4 (GA4) for tracking, reporting, and campaign analysis. - Strong grasp of conversion rate optimization (CRO) principles. - Excellent analytical skills and ability to use spreadsheets for data manipulation and reporting. - Possession of relevant certifications such as Google Ads and Google Analytics would be advantageous.,