PPC Executive

As a PPC Executive specializing in Google Ads for Mobile App Campaigns at OptimumBrew Technology, you will be responsible for managing and optimizing high-volume installs and in-app actions through Google App Campaigns. Your role will involve leveraging bidding strategies, automation tools, and platforms like Firebase and GA4 to drive scalable and cost-effective mobile app installs. Your primary objectives will include managing Google App Campaigns, optimizing campaigns for various metrics, and utilizing automation tools for creative testing and campaign efficiency. **Roles & Responsibilities:** - Plan, launch, manage, and scale Google App Campaigns across Search, Display, YouTube, and Play Store. - Optimize campaigns for installs, in-app events, retention, CPA, ROAS, and LTV. - Build and manage campaign automation using Google Ads Scripts, API, and AI tools. - Continuously A/B test creatives, keyword clusters, and bidding strategies. - Collaborate with analytics and product teams for accurate tracking. - Monitor campaign health using various ratios and predictive metrics. - Build and manage reports in relevant tools for performance tracking. - Stay updated on platform changes and industry trends. **Technical Skills You Should Have:** - Google Ads (UAC) Setup & optimization - Firebase & GA4 Integration & event tracking - MMPs Attribution & reporting - GTM, SDKs, Pixels Conversion tracking - Audience segmentation & targeting - A/B Testing Creatives - Data analysis Excel, Google Ads Reports - Bidding strategies - Google Ads Editor - Basic ASO knowledge **Key Expertise:** - Deep understanding of Google App Campaigns - Proficiency with relevant tools and analytics platforms - Proven success scaling app campaigns - Hands-on experience with automation tools and AI platforms **Qualification:** - Bachelors Degree in Computer Science or Computer Engineering, B.Tech (CSE/IT), BCA, MCA - Graduate in any field **Experience:** - 3-5 years of proven experience managing Google App Campaigns with strong performance metrics At OptimumBrew Technology, you will enjoy benefits such as 22 Paid Leaves, 5 Days Working, Good Company Culture, Health Insurance, Life Insurance, Pension Scheme, Statutory Benefits (PF & ESIC), Salary on time, Yearly Picnic, Annual Sports Day, Monthly Events, and Festival Celebrations. Contact the recruiter at 91 7984453687 to apply for the "PPC Executive Google Ads (Mobile App Campaigns)" position.,