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3.0 - 4.0 years
5 - 7 Lacs
pune
Work from Office
Paid Media Specialist We are looking for a Paid Media Specialist with a strong track record in managing and optimizing paid social campaigns, particularly on Meta. This role will drive the companys user acquisition and upper-funnel advertising efforts, focusing on maximizing ROI, optimizing creative strategies and scaling our presence across multiple markets (APAC, ME, SEA, etc.) Key Responsibilities:- Develop, manage, and optimize upper-funnel paid social campaigns with a focus on Meta, ensuring alignment with user acquisition strategies across European markets. Collaborate closely with creative and acquisition teams to develop high-performing ads, experiment with creative formats, and continually challenge our creative strategies. Monitor campaign budgets, analyze performance data, and adjust as needed to meet key performance goals. Provide actionable insights through regular performance reporting, making data-driven recommendations for continuous optimization. Design and execute growth hacking strategies for paid and organic channels. Work alongside BI and Tech teams to enhance internal tools and improve campaign tracking and analysis. Stay on top of social media trends and algorithm updates to ensure campaigns are competitive and cutting-edge. Skills & Qualifications: - Experience: 3 to 4 years in paid social advertising or user acquisition, with deep expertise in Metas advertising platform and knowledge of Google Ads, TikTok, DSPs, and more. Analytical Skills: Strong data-driven decision-making abilities, including experience with A/B testing, ROI analysis, and conversion tracking. Creative Collaboration: Ability to provide feedback on ad creatives, with an understanding of audience engagement and creative performance. Platform Knowledge: Strong expertise in Meta Ads, SKAN Conversion Schema, and MMPs, with a proven ability to leverage analytics tools for campaign optimization and performance tracking. Growth Mindset: Innovative approach to trying out organic and paid tactics for user acquisition. Organizational Skills: Ability to prioritize effectively, work under tight deadlines, and manage concurrent projects. Communication: Fluent in English, capable of working in a fast-paced, international environment. Bonus Points:- Experience in media buying across other channels. Understanding of marketing psychology and user behavior. Familiarity with the Travel industry.
Posted 1 week ago
4.0 - 8.0 years
0 Lacs
pune, maharashtra
On-site
As a Senior Manager Branding - Programmatic at Dentsu, you will play a crucial role in driving campaign performance and identifying growth opportunities for our clients. You will lead a team of programmatic specialists, ensuring the delivery of exceptional solutions that align with client-centric strategies and objectives. Your responsibilities will include providing guidance and mentorship to your team, developing and executing programmatic strategies, managing client communication and relationships, and identifying account growth opportunities in collaboration with Account Directors. Leveraging your expertise in platforms like DV360 and other DSPs, you will optimize campaigns, provide data-driven insights, and work closely with Client Services and other channel teams to ensure seamless campaign execution. Analyzing campaign performance data, maintaining high standards of quality, and adhering to best practices will be integral to your role. To be successful in this position, you should have 4-7 years of experience in programmatic campaign management, with proven expertise in leading and managing teams. Your knowledge of DV360, experience with other DSPs, familiarity with MMPs and analytics tools, and strong Excel and PowerPoint skills will be essential. Additionally, you should possess excellent client management and communication skills, the ability to develop and execute strategic programmatic plans, as well as strong analytical and problem-solving abilities. At Dentsu, we are committed to fostering a diverse and inclusive culture where employees can bring their whole selves to work and contribute to innovative solutions that benefit our people, partners, and communities. We welcome applications from individuals of all backgrounds, ages, nationalities, and cultures, including those with disabilities. If you are looking to be part of a global network that offers limitless opportunities for growth and innovation, we invite you to apply for this exciting role and become a champion for meaningful progress. Join us in shaping the future of programmatic branding at Dentsu! Apply now to explore this rewarding opportunity.,
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
About Moloco: Moloco is a machine learning company that empowers organizations of all sizes to grow and unlock the full value of their unique first-party data. The company elevates the traditional path to performance advertising by providing a powerful combination of cutting-edge machine learning technologies. Moloco plays a significant role in shaping the digital economy while enabling companies to stay independent and scale. As an industry leader in machine learning, performance marketing, and visionary product infrastructure, Moloco is advancing the advertising technology industry. The company has received prestigious recognitions such as ranking in the top 10% of the Inc. 5000 fastest-growing private companies for 2023 and being recognized as one of the leading Cloud Computing companies. Moloco is committed to creating a diverse workforce and a culture of inclusion and belonging, considering diversity of talent and thought as a critical component of its operations. The company values fostering a culture of inclusion, authenticity, and belonging to empower businesses of all sizes through operational machine learning. Moloco is headquartered in Silicon Valley and has offices in multiple locations globally. The Impact You'll Be Contributing to Moloco: Join Moloco as a Growth Manager and take command of client strategies to grow their mobile businesses. As a top mobile DSP driving performance results for metrics-driven clients, you will work with Clients, Sales, Account Managers, Data Science, and cross-functional teams to identify and drive account growth results. Your role will involve understanding advertiser's marketing needs, building and iterating on new products and client solutions, staying updated on industry trends, leading partnerships and client meetings, analyzing campaign data, and providing actionable insights. You will be responsible for translating complex data analysis into simple language to influence decision-making, creating data-driven strategies for clients, and identifying incremental growth opportunities aligned with clients" objectives. What You Need To Succeed: To succeed in this role, you should have at least 3 years of experience in Mobile Advertising in Account Management in programmatic marketing. You should possess a strong ownership mentality, curiosity in problem-solving, familiarity with big data, MMPs, mobile app ecosystem, and ad tech, and a growth-minded attitude to thrive in a startup environment. Strong interpersonal skills, proficiency in excel, powerpoint/slides, g-suite, fluency in English, and a data-focused approach are essential for this role. Moloco Thrive: Benefits and Well-Being: Moloco values the well-being of its employees and offers innovative benefits through a lens of inclusion to empower them to do their best work. The company creates conditions for employees to excel in their careers while taking care of themselves and their families. Moloco Values: At Moloco, leading with humility, fostering an uncapped growth mindset, creating real value, and going further together are core values that guide the company's culture and operations. These values emphasize respect, accountability, continuous learning, collaboration, and creating a more equitable workplace. Equal Opportunity: Moloco is committed to providing equal opportunities and creating an inclusive workplace for all employees. The company values diversity, respect, and collaboration to drive success and innovation. Candidate Privacy Notice: Moloco respects the privacy of candidates and ensures that their privacy is protected throughout the recruitment process. Candidates applying for positions at Moloco acknowledge and review the Candidate Privacy Notice provided by the company.,
Posted 2 weeks ago
10.0 - 14.0 years
0 Lacs
karnataka
On-site
At Pocket, you have the opportunity to be part of a rapidly growing organization that is ambitious and well-positioned to drive sustained expansion. We are seeking talented leaders who can navigate ambiguity and drive impact in diverse industries and geographies. As a specialist in product Ads, you will be responsible for developing and executing Pocket FM's advertising strategy from end to end. This includes overseeing the ad tech stack, programmatic supply and demand, and direct sales initiatives. In this high-impact leadership role, you will play a key role at the intersection of revenue, product, growth, and operations. You will have the autonomy to scale and innovate our monetization engine in India and global markets. Key Responsibilities: - Develop a comprehensive ad monetization strategy encompassing programmatic, direct, and branded formats. - Lead the evolution of our ad-tech stack including SSPs, DSPs, mediation, pricing engines, and yield optimization. - Collaborate with product, data science, and engineering teams to create seamless, relevant, and revenue-maximizing ad experiences. - Drive growth in direct and programmatic demand by establishing scalable pipelines and building relationships with advertisers and agencies. - Build and lead a high-performing sales team focused on branded content, audio-first campaigns, and category-specific innovation. Qualifications: - 10+ years of experience in Ad-tech and monetization with expertise in programmatic and direct demand. - Proficiency in ad infrastructure including SSPs, DSPs, ad servers, DMPs, MMPs, and yield tools. - Experience in high-growth consumer tech environments such as OTT, gaming, audio, or marketplaces. - Strong business and product intuition with the ability to align long-term strategy with short-term execution. - Proven track record of building and leading cross-functional teams. - Bonus: Familiarity with audio advertising, branded storytelling formats, or global exposure in markets like the US, SEA, or MENA.,
Posted 4 weeks ago
3.0 - 7.0 years
0 Lacs
surat, gujarat
On-site
As a PPC Executive specializing in Google Ads for Mobile App Campaigns at OptimumBrew Technology in Surat, India, you will be part of a dynamic team committed to innovation, growth, and excellence. With a minimum of 3 to 5 years of experience, you will play a crucial role in driving user acquisition through Google Ads, utilizing automation and AI tools to enhance mobile app installs cost-effectively. Your responsibilities will include managing and optimizing Google App Campaigns, leveraging various bidding strategies, integrating with platforms like Firebase and GA4, and utilizing automation scripts and AI-powered tools for creative testing and campaign efficiency. You will be responsible for planning, launching, managing, and scaling Google App Campaigns across multiple platforms, optimizing campaigns for various metrics such as installs, in-app events, retention, CPA, ROAS, and LTV. A key aspect of your role will involve collaborating with analytics and product teams to ensure accurate tracking, using AI tools for creative development and performance insights, and monitoring campaign health through various ratios and predictions. To excel in this role, you should possess a deep understanding of Google App Campaigns, proficiency in tools like Google Ads Editor, Firebase, GA4, and app store analytics, and hands-on experience with automation tools, scripts, APIs, and AI platforms. Additionally, you should have technical skills in Google Ads setup and optimization, Firebase and GA4 integration, MMPs attribution, GTM, SDKs, and audience segmentation. A strong background in data analysis, A/B testing, and bidding strategies is also essential. Ideally, you should hold a Bachelor's Degree in Computer Science or related fields, with at least 3-5 years of proven experience managing Google App Campaigns effectively. In return, OptimumBrew Technology offers a range of benefits including paid leaves, health insurance, life insurance, pension scheme, statutory benefits, timely salary, and various employee engagement activities such as yearly picnics, sports days, monthly events, and festival celebrations. If you are a performance-driven individual with a passion for digital marketing and a track record of success in managing mobile app campaigns, we encourage you to apply for the PPC Executive Google Ads (Mobile App Campaigns) position at OptimumBrew Technology. For further inquiries, please contact the recruiter at 91 7984453687.,
Posted 1 month ago
1.0 - 5.0 years
0 Lacs
haryana
On-site
As the primary point of contact for advertisers post-sales closure, you will play a crucial role in ensuring smooth onboarding processes. Your responsibilities will include coordinating with internal teams such as Tech, Legal, Finance, and Operations to complete necessary processes for advertiser launch. Additionally, you will manage and oversee the integration process to ensure advertisers are successfully set up on the platform. Working closely with the technical team, you will troubleshoot and resolve integration-related issues and guide advertisers through various integration methods including S2S, API, XML, and mobile app tracking using MMPs. You will be expected to ensure proper tracking and attribution setup using platforms like AppsFlyer, Branch, Adjust, and Trackier. Regularly updating the sales team on onboarding progress and flagging any potential roadblocks will be part of your role. Maintaining documentation and best practices for onboarding and integration processes is essential. Providing ongoing support to advertisers post-integration to ensure seamless campaign execution is also a key aspect of this position. To excel in this role, you should hold a Bachelor's degree in Business, Marketing, IT, or a related field. A minimum of 1-3 years of experience in sales support, account management, or technical integration roles is required. A strong understanding of mobile app tracking and attribution using MMPs such as AppsFlyer, Branch, Adjust, and Trackier is essential. Hands-on experience with integration methods like S2S, API, and XML will be beneficial. Excellent coordination and project management skills are necessary to handle multiple advertiser onboardings simultaneously. Strong problem-solving skills will help you troubleshoot integration and tracking issues effectively. Your communication skills should be top-notch to collaborate with both technical and non-technical stakeholders. Any experience in the affiliate marketing or ad-tech industry would be a plus. In return, we offer you the opportunity to work in an international company with a hybrid working format (office/home office). You will have access to corporate education courses, trainings, meetups, and conferences. After the probation period, voluntary health insurance will be provided. An effective onboarding program is in place to ensure a smooth start, and you can look forward to corporate events and team buildings to foster team spirit and collaboration.,
Posted 1 month ago
3.0 - 7.0 years
3 - 7 Lacs
Mumbai, Maharashtra, India
On-site
Campaign Setup & Management : Oversee the setup, implementation, and management of digital ad campaigns. Campaign Monitoring & Analysis : Monitor and analyze campaign performance to ensure KPIs are met. Optimization Strategies : Conduct A/B testing and implement strategies to improve campaign performance and ROI. Data Analysis : Utilize data analysis tools to identify trends and insights to drive campaign optimization. Reporting & Insights : Generate and present detailed reports on campaign performance, offering actionable insights and recommendations. Post-Campaign Analysis : Conduct post-campaign analysis to assess effectiveness and provide insights for future strategies. Cross-Functional Collaboration : Work closely with sales, client, and product teams to align advertising strategies with business goals. Strategy Participation : Participate in strategy sessions and provide insights based on campaign performance data.
Posted 1 month ago
12.0 - 15.0 years
0 - 0 Lacs
bangalore
On-site
Job Category: digital marketing Job Type: Full Time Job Location: Bangalore Salary: Best in the industry Years of Experience: 12-15 years You will own and drive the global UA, growth and digital marketing strategy across all platforms for a suite of social casino games. This leadership role involves building and managing a high-performing UA and growth team, overseeing large-scale budgets and delivering sustainable, scalable user growth through paid campaigns, funnel optimization and innovative acquisition, retention and engagement initiatives. Core Responsibilities Drive full-funnel growth strategy- acquisition, activation, engagement, retention, and monetization with a focus on optimizing user lifetime value (LTV) and reducing churn Build and scale systems for growth experimentation, including rapid A/B testing, audience segmentation, and personalized user journeys Identify and unlock new growth levers such as referral programs, influencer marketing, cross-promotion, web-to-app strategies, and SEO/ASO enhancements Collaborate with product and live ops teams to integrate growth initiatives into gameplay loops and in-app engagement Develop and manage a robust growth analytics framework to measure cohort behavior, funnel conversion, and campaign incrementality Lead the integration of retention campaigns (push, email, in-app) into the broader growth strategy to maximize user value over time Evaluate and implement AI-driven tools for predictive modeling, creative automation, and user targeting to scale efforts efficiently Champion a culture of data-driven decision making and continuous iteration across the growth team Define and execute the overall UA and digital strategy, aligned with company goals across global markets Build, lead and mentor a team of UA specialists Oversee planning, execution and optimization of UA campaigns across Meta, Google Ads, Apple Search Ads, programmatic DSPs, and other emerging channels. Collaborate closely with production and art and marketing teams to ideate and iterate on ad creatives that maximize CTR, ROAS and other relevant KPIs Leverage deep analytical expertise to forecast, track KPIs, model LTV, and optimize CAC and ROI at scale Desired Profile: Minimum of 12-15 years of progressive experience in user acquisition/ digital marketing, with at least 10 years in senior leadership roles driving large-scale growth initiatives Ability to work in a startup ecosystem and have the bend to create processes and workflows from scratch. Expertise in campaign management on platforms like Meta, Google UAC etc. ideally in the gaming or entertainment sector Deep understanding of analytics platforms, MMPs, attribution models and cohort analysis Strong leadership, strategic thinking and communication skills Bachelors or Masters degree in Marketing, Business, Data Science, or related fields Experience in social casino or real-money gaming sectors Familiarity with AI-driven UA automation tools and in-house UA platforms Global market exposure, particularly US and Tier-1 markets
Posted 1 month ago
10.0 - 20.0 years
0 - 0 Lacs
bangalore
On-site
Job Category: Marketing Job Type: Full Time Job Location: Bangalore Salary: open to discuss Years of Experience: 10+ yrs Director User Acquisition & Growth Marketing (Bangalore) You will own and drive the global UA, growth and digital marketing strategy across all platforms for a suite of social casino games. This leadership role involves building and managing a high-performing UA and growth team, overseeing large-scale budgets and delivering sustainable, scalable user growth through paid campaigns, funnel optimization and innovative acquisition, retention and engagement initiatives. You will be responsible for driving full-funnel growth strategies from awareness to monetization while fostering a culture of experimentation and data-driven decision making. Core Responsibilities Drive full-funnel growth strategy- acquisition, activation, engagement, retention, and monetization with a focus on optimizing user lifetime value (LTV) and reducing churn Build and scale systems for growth experimentation, including rapid A/B testing, audience segmentation, and personalized user journeys Identify and unlock new growth levers such as referral programs, influencer marketing, cross-promotion, web-to-app strategies, and SEO/ASO enhancements Collaborate with product and live ops teams to integrate growth initiatives into gameplay loops and in-app engagement Develop and manage a robust growth analytics framework to measure cohort behavior, funnel conversion, and campaign incrementality Lead the integration of retention campaigns (push, email, in-app) into the broader growth strategy to maximize user value over time Evaluate and implement AI-driven tools for predictive modeling, creative automation, and user targeting to scale efforts efficiently Champion a culture of data-driven decision making and continuous iteration across the growth team Define and execute the overall UA and digital strategy, aligned with company goals across global markets Build, lead and mentor a team of UA specialists Oversee planning, execution and optimization of UA campaigns across Meta, Google Ads, Apple Search Ads, programmatic DSPs, and other emerging channels. Collaborate closely with production and art and marketing teams to ideate and iterate on ad creatives that maximize CTR, ROAS and other relevant KPIs Leverage deep analytical expertise to forecast, track KPIs, model LTV, and optimize CAC and ROI at scale Work with Analytics and Engineering teams to enhance attribution frameworks, tracking infrastructure and reporting tools (e.g. Appsflyer /Adjust) Stay ahead of industry trends, competitor strategies, privacy regulation changes and evolving platform capabilities Manage and strategically allocate UA budgets, ensuring optimal spend efficiency while delivering transparent performance reporting to executive leadership Desired Profile: Minimum of 12-15 years of progressive experience in user acquisition/ digital marketing, with at least 10 years in senior leadership roles driving large-scale growth initiatives Ability to work in a startup ecosystem and have the bend to create processes and workflows from scratch. Expertise in campaign management on platforms like Meta, Google UAC etc. ideally in the gaming or entertainment sector Deep understanding of analytics platforms, MMPs, attribution models and cohort analysis Strong leadership, strategic thinking and communication skills Bachelors or Masters degree in Marketing, Business, Data Science, or related fields Experience in social casino or real-money gaming sectors Familiarity with AI-driven UA automation tools and in-house UA platforms Global market exposure, particularly US and Tier-1 markets
Posted 1 month ago
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