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6.0 - 10.0 years

0 Lacs

thiruvananthapuram, kerala

On-site

You are a Senior Analytics Specialist with expertise in web and mobile analytics, and your primary role is to support the digital marketing team in various analytics-related tasks. Your responsibilities include conducting requirement analysis, consulting with stakeholders, implementing analytics solutions for both web and mobile platforms, generating reports, optimizing performance, and managing multiple projects simultaneously. Collaboration with cross-functional teams is crucial to ensuring that analytics implementation and reporting strategies are in line with business objectives. You will be defining Key Performance Indicators (KPIs) based on client objectives and tracking progress towards achieving them. Additionally, you will collect, analyze, and report on data related to web and mobile app performance, traffic, user behavior, conversion activities, site performance, and campaigns. Developing Google Looker Studio dashboards by merging data from various sources is also part of your responsibilities. As a Senior Analytics Specialist, you will be expected to monitor and analyze performance metrics to identify trends, gather insights, and provide recommendations to enhance business performance. You should be capable of independently managing internal and external projects with minimal supervision, ensuring high-quality delivery within specified timelines. A crucial aspect of your role involves implementing and evaluating A/B tests for Conversion Rate Optimization and providing accurate estimates for new requirements. To be successful in this role, you should be a Google Analytics Certified professional with a minimum of six years of experience in analytics and reporting. Proficiency in analytics tools such as Google Analytics, Tag Manager, Firebase, Heap, and Mixpanel is essential. Strong analytical skills, the ability to work with extensive datasets, excellent project management capabilities, and experience in implementing tracking through various tools like Google Tag Manager SDKs, MMPs, or CDPs are required. Your background should also include expertise in user journey mapping, conversion tracking, and trend analysis. Hands-on experience with tools like Supermetrics, Google Ads, Google Optimize, or Hotjar would be advantageous. Furthermore, excellent communication skills are necessary for effective collaboration and reporting.,

Posted 2 weeks ago

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5.0 - 9.0 years

0 Lacs

karnataka

On-site

Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code. Learn more at www.contentstack.com. At Contentstack, we are more than colleagues; we are a tribe with a shared vision of pursuing equity among our communities, employees, partners, and customers. We are a global-diverse yet close-knit, distributed yet connected group of dreamers and dreammakers who challenge the status quo. Our ethos revolves around doing the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters committed to making Contentstack indispensable for organizations to tell their stories and connect with the people they care about through inspiring, modern experiences. We deeply care about our customers and the communities we serve, embodying the spirit of #OneTeamOneDream. Chalo, let's go! We are seeking a Marketing Analyst to serve as the bridge between our Marketing Operations and Business Intelligence (BI) teams. In this role, you will play a crucial part in ensuring that marketing has the necessary data and insights to measure performance effectively and translate analytical needs into actionable requirements for our BI team. Your responsibilities will include defining and tracking key marketing performance metrics, collaborating with marketing teams to understand reporting needs, analyzing marketing data to identify trends and optimization opportunities, serving as the primary liaison between Marketing Operations and the Business Intelligence team, and working on data infrastructure and visualization to ensure accuracy, consistency, and accessibility. You will also be expected to leverage tools like Snowflake, Tableau, Looker Studio, and Supermetrics for building dashboards and visualizations while ensuring that data from platforms like Marketo, SFDC, and others are structured correctly for reporting. To be successful in this role, you should have at least 5 years of experience in marketing analytics, business intelligence, or a related data-focused role. Technical skills required include familiarity with data warehouses, SQL querying, proficiency in data visualization tools, and knowledge of tools like Supermetrics, Marketo, and Salesforce for data extraction. A strong understanding of marketing performance analytics, excellent communication skills to translate marketing needs into technical requirements, and a data-driven mindset are also essential for this position. In addition to the mentioned requirements, understanding marketing budget and ROI analysis is considered a bonus. We offer a dynamic work environment that encourages continuous learning, growth, and fun. We foster a strong team spirit with a strict policy against negativity and promote a culture of inclusivity and connection among our diverse and distributed team members. Join us in embracing the values of #OneTeamOneDream and make a significant impact in a thriving organization.,

Posted 2 weeks ago

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2.0 - 6.0 years

0 Lacs

haryana

On-site

As a Business Intelligence and Data Visualization specialist, you will play a crucial role in developing and maintaining the reporting infrastructure to support stakeholders in gaining insights into their advertising campaigns. Your responsibilities will include retrieving, compiling, transforming, and validating data to create dashboards for various clients, leading to the analysis and optimization of media investments. Your key responsibilities will involve data integration and transformation, where you will extract and integrate data from multiple platforms using tools such as Supermetrics, APIs, or FTP into Google BigQuery. You will also be tasked with building and maintaining automated data pipelines and workflows to ensure efficient and accurate data ingestion. In the realm of data analysis and reporting, you will be responsible for developing and maintaining interactive dashboards and reports in tools like Looker Studio or Power BI to visualize key metrics. Additionally, you will structure and automate End-of-Campaign (EoC) reports for scalable reporting and address ad hoc data requests while updating dashboards based on evolving needs. Ensuring data accuracy through data validation and QA processes will be a crucial part of your role. You will conduct QA checks between media platforms and reporting outputs using tools like SQL, Excel, and DAX to identify and resolve data discrepancies, monitor data feeds for gaps or failures, and troubleshoot issues. You will also oversee QA processes for data provision to client data warehouses. Furthermore, you will collaborate with client teams to resolve data gaps and escalate issues as needed while building and maintaining taxonomy workflows to ensure adherence to naming conventions across all media channels. To excel in this role, you should have proven experience as a BI Analyst or in a similar role within data and analytics. Ideally, you will have 2-4 years of work experience in data management, data visualization, and data analytics, preferably in a marketing or media agency. Experience with Looker Studio for building dashboards is a must, along with knowledge of visual techniques for data analysis and presentation. Experience with pipeline tools like Supermetrics/Adverity, working in a Cloud environment (Google Cloud Platform), SQL, and Python is highly desirable. Your success in this position will also depend on your ability to ask questions, provide thoughtful answers, communicate effectively, think strategically, and collaborate with a partnership mindset. Your high sense of accountability, ownership, curiosity, and willingness to learn will be key attributes in thriving in this fast-paced and deadline-driven environment. If you are a proactive problem-solver with strong analytical skills and a passion for data visualization and analytics, we encourage you to apply for this role and be a part of our dynamic team.,

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3.0 - 7.0 years

0 Lacs

surat, gujarat

On-site

As a PPC Executive specializing in Google Ads for Mobile App Campaigns at OptimumBrew Technology in Surat, India, you will be part of a dynamic team committed to innovation, growth, and excellence. With a minimum of 3 to 5 years of experience, you will play a crucial role in driving user acquisition through Google Ads, utilizing automation and AI tools to enhance mobile app installs cost-effectively. Your responsibilities will include managing and optimizing Google App Campaigns, leveraging various bidding strategies, integrating with platforms like Firebase and GA4, and utilizing automation scripts and AI-powered tools for creative testing and campaign efficiency. You will be responsible for planning, launching, managing, and scaling Google App Campaigns across multiple platforms, optimizing campaigns for various metrics such as installs, in-app events, retention, CPA, ROAS, and LTV. A key aspect of your role will involve collaborating with analytics and product teams to ensure accurate tracking, using AI tools for creative development and performance insights, and monitoring campaign health through various ratios and predictions. To excel in this role, you should possess a deep understanding of Google App Campaigns, proficiency in tools like Google Ads Editor, Firebase, GA4, and app store analytics, and hands-on experience with automation tools, scripts, APIs, and AI platforms. Additionally, you should have technical skills in Google Ads setup and optimization, Firebase and GA4 integration, MMPs attribution, GTM, SDKs, and audience segmentation. A strong background in data analysis, A/B testing, and bidding strategies is also essential. Ideally, you should hold a Bachelor's Degree in Computer Science or related fields, with at least 3-5 years of proven experience managing Google App Campaigns effectively. In return, OptimumBrew Technology offers a range of benefits including paid leaves, health insurance, life insurance, pension scheme, statutory benefits, timely salary, and various employee engagement activities such as yearly picnics, sports days, monthly events, and festival celebrations. If you are a performance-driven individual with a passion for digital marketing and a track record of success in managing mobile app campaigns, we encourage you to apply for the PPC Executive Google Ads (Mobile App Campaigns) position at OptimumBrew Technology. For further inquiries, please contact the recruiter at 91 7984453687.,

Posted 1 month ago

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