Head of Marketing - Events & IP Cond Nast India

8.0 - 12.0 years

0 Lacs

maharashtra

On-site

As the Head of Marketing for IPs & Special Projects at Cond Nast India, you will play a key role in leading the planning and execution of amplification strategies for flagship IPs and special initiatives. Your responsibilities will include developing integrated marketing strategies, targeted communication and amplification, influencer & creator-led marketing, campaign efficiency & reporting, and cross-functional collaboration. You will be responsible for developing end-to-end offline and digital marketing plans for marquee IPs such as Vogue, GQ, AD, and CNT, with a focus on reach, impact, and luxury alignment. Collaborating with ad ops, content, and distribution teams, you will build efficient communication strategies to ensure campaigns reach the right audiences across paid, owned, and earned platforms. Identifying and engaging credible luxury influencers and creators will be a key aspect of your role to amplify IPs across social and experiential platforms while ensuring relevance and authenticity. You will drive measurable outcomes through structured marketing calendars, KPI tracking, and performance-based optimizations. Collaboration with editorial, brand solutions, creative, digital, and external agency teams will be essential to bring marketing strategies to life across various formats and touchpoints. Your deep understanding of audience segmentation, paid media strategy, and brand amplification will inform positioning, messaging, and targeting across campaigns. Your experience in marketing, ideally in luxury media, premium brands, or high-end digital environments, will be crucial in this role. Proven expertise in integrated marketing, influencer marketing, and content-driven campaigns, along with excellent communication skills, will set you up for success. Your strong aesthetic sensibility and comfort using AI-based tools to enhance efficiency and creativity will be valuable assets in this dynamic and creative environment. As the ideal candidate, you are a structured marketer with a flair for storytelling, a passion for luxury, and a keen sense of how to amplify ideas across offline and online platforms. You are collaborative, articulate, and ready to leverage technology, including AI, to enhance output and precision. Your ability to shape the voice of some of India's most iconic media IPs will be a key driver of success in this role.,

Posted 3 days ago

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PPC Executive OptimumBrew Technology LLP

3.0 - 7.0 years

0 Lacs

surat, gujarat

On-site

As a PPC Executive specializing in Google Ads for Mobile App Campaigns at OptimumBrew Technology in Surat, India, you will be part of a dynamic team committed to innovation, growth, and excellence. With a minimum of 3 to 5 years of experience, you will play a crucial role in driving user acquisition through Google Ads, utilizing automation and AI tools to enhance mobile app installs cost-effectively. Your responsibilities will include managing and optimizing Google App Campaigns, leveraging various bidding strategies, integrating with platforms like Firebase and GA4, and utilizing automation scripts and AI-powered tools for creative testing and campaign efficiency. You will be responsible for planning, launching, managing, and scaling Google App Campaigns across multiple platforms, optimizing campaigns for various metrics such as installs, in-app events, retention, CPA, ROAS, and LTV. A key aspect of your role will involve collaborating with analytics and product teams to ensure accurate tracking, using AI tools for creative development and performance insights, and monitoring campaign health through various ratios and predictions. To excel in this role, you should possess a deep understanding of Google App Campaigns, proficiency in tools like Google Ads Editor, Firebase, GA4, and app store analytics, and hands-on experience with automation tools, scripts, APIs, and AI platforms. Additionally, you should have technical skills in Google Ads setup and optimization, Firebase and GA4 integration, MMPs attribution, GTM, SDKs, and audience segmentation. A strong background in data analysis, A/B testing, and bidding strategies is also essential. Ideally, you should hold a Bachelor's Degree in Computer Science or related fields, with at least 3-5 years of proven experience managing Google App Campaigns effectively. In return, OptimumBrew Technology offers a range of benefits including paid leaves, health insurance, life insurance, pension scheme, statutory benefits, timely salary, and various employee engagement activities such as yearly picnics, sports days, monthly events, and festival celebrations. If you are a performance-driven individual with a passion for digital marketing and a track record of success in managing mobile app campaigns, we encourage you to apply for the PPC Executive Google Ads (Mobile App Campaigns) position at OptimumBrew Technology. For further inquiries, please contact the recruiter at 91 7984453687.,

Posted 1 month ago

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