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OptimumBrew Technology LLP
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PPC Executive – Google Ads

PPC Executive – Google Ads

OptimumBrew Technology LLP

0 years

0 Lacs

Surat Gujarat India

Posted:1 month ago| Platform:

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Skills Required

ads mobile strategy automation ai drive data strategies firebase testing retention api test video analytics tracking development reports looker integration segmentation analysis excel scaling

Work Mode

On-site

Job Type

Full Time

Job Description

We are looking for a performance-driven PPC Executive with proven expertise in Google Ads (Mobile App Campaigns). You will own the User Acquisition (UA) strategy across Google Ads, leveraging automation and AI tools to drive scalable and cost-effective mobile app installs.
This role is ideal for someone who is data-led, highly analytical, and understands the nuances of mobile user behavior and event-based optimization.

Primary Objectives

Manage and optimize Google App Campaigns (UAC/ACe) for high-volume installs and in-app actions.
Leverage bidding strategies like tCPI, tCPA, Maximize Conversions, and advanced automation tools.
Integrate and optimize with platforms like Firebase, GA4, MMPs (AppsFlyer, Adjust).
Use automation scripts, APIs, and AI-powered tools for creative testing and campaign efficiency.
Handle budgets of $10,000+/month while maintaining strong ROAS and LTV:CPI ratios.

Roles & Responsibilities

Plan, launch, manage, and scale Google App Campaigns across Search, Display, YouTube, and Play Store.
Optimize campaigns for installs, in-app events, retention, CPA, ROAS, and LTV.
Build and manage campaign automation using Google Ads Scripts, API, and AI tools.
Continuously A/B test creatives (video, static, HTML5), keyword clusters, and bidding strategies.
Collaborate with analytics and product teams to ensure accurate tracking via Firebase, GTM, GA4, and SDKs.
Use AI tools (e.g., ChatGPT, Midjourney, AdCreative.ai, Copy.ai) for creative development and performance insights.
Monitor campaign health using LTV:CPI ratios, churn prediction, and event-based ROAS.
Build and manage reports in Looker Studio, Google Sheets, Supermetrics, etc.
Stay updated on platform changes, GAID deprecation, SKAN, and privacy-first UA trends.

Technical Skills You Should Have

Google Ads (UAC) – Setup & optimization
Firebase & GA4 – Integration & event tracking
MMPs (AppsFlyer, Adjust, Branch) – Attribution & reporting
GTM, SDKs, Pixels – Conversion tracking
Audience segmentation & targeting
A/B Testing – Creatives (video, image, text)
Data analysis – Excel, Google Ads Reports, Data Studio
Bidding strategies – tCPA, tCPI, Max Conversions
Google Ads Editor – Bulk operations
Basic ASO knowledge – App store performance alignment

Key Expertise

Deep understanding of
Google App Campaigns:
creative requirements, bidding models, and in-app event optimization.
Proficiency with tools like
Google Ads Editor, Firebase, GA4,
and app store analytics.
Proven success scaling app campaigns with
$10k+ budgets.
Hands-on experience with
automation tools, scripts, APIs, and AI platforms.

Qualification

Bachelor’s Degree in Computer Science or Computer Engineering,
B.Tech (CSE/ IT),BCA, MCA.
Graduate in any field

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