Job
Description
We are looking for a performance-driven PPC Executive with proven expertise in Google Ads (Mobile App Campaigns). You will own the User Acquisition (UA) strategy across Google Ads, leveraging automation and AI tools to drive scalable and cost-effective mobile app installs. This role is ideal for someone who is data-led, highly analytical, and understands the nuances of mobile user behavior and event-based optimization. Primary Objectives Manage and optimize Google App Campaigns (UAC/ACe) for high-volume installs and in-app actions. Leverage bidding strategies like tCPI, tCPA, Maximize Conversions, and advanced automation tools. Integrate and optimize with platforms like Firebase, GA4, MMPs (AppsFlyer, Adjust). Use automation scripts, APIs, and AI-powered tools for creative testing and campaign efficiency. Handle budgets of $10,000+/month while maintaining strong ROAS and LTV:CPI ratios. Roles & Responsibilities Plan, launch, manage, and scale Google App Campaigns across Search, Display, YouTube, and Play Store. Optimize campaigns for installs, in-app events, retention, CPA, ROAS, and LTV. Build and manage campaign automation using Google Ads Scripts, API, and AI tools. Continuously A/B test creatives (video, static, HTML5), keyword clusters, and bidding strategies. Collaborate with analytics and product teams to ensure accurate tracking via Firebase, GTM, GA4, and SDKs. Use AI tools (e.g., ChatGPT, Midjourney, AdCreative.ai, Copy.ai) for creative development and performance insights. Monitor campaign health using LTV:CPI ratios, churn prediction, and event-based ROAS. Build and manage reports in Looker Studio, Google Sheets, Supermetrics, etc. Stay updated on platform changes, GAID deprecation, SKAN, and privacy-first UA trends. Technical Skills You Should Have Google Ads (UAC) – Setup & optimization Firebase & GA4 – Integration & event tracking MMPs (AppsFlyer, Adjust, Branch) – Attribution & reporting GTM, SDKs, Pixels – Conversion tracking Audience segmentation & targeting A/B Testing – Creatives (video, image, text) Data analysis – Excel, Google Ads Reports, Data Studio Bidding strategies – tCPA, tCPI, Max Conversions Google Ads Editor – Bulk operations Basic ASO knowledge – App store performance alignment Key Expertise Deep understanding of Google App Campaigns: creative requirements, bidding models, and in-app event optimization. Proficiency with tools like Google Ads Editor, Firebase, GA4, and app store analytics. Proven success scaling app campaigns with $10k+ budgets. Hands-on experience with automation tools, scripts, APIs, and AI platforms. Qualification Graduate in any field Experience 3–5 years of proven experience managing Google App Campaigns with strong performance metrics Benefits 22 Paid Leaves 5 Days Working Good Company Culture Health Insurance Life Insurance Pension Scheme Statutory Benefits (PF & ESIC) Salary on time Yearly Picnic Annual Sports Day Monthly Events Festival Celebrations Job Type: Full-time Pay: From ₹35,000.00 per month Benefits: Leave encashment Schedule: Day shift Monday to Friday Work Location: In person
