Job
Description
We’re looking for a creative, performance-focused Video Creator who can craft high-impact, short-form content that promotes mobile apps across YouTube Shorts, Instagram Reels, TikTok , and app store previews . This is not just an editing job—we need someone who understands how to tell visual stories in 6–30 seconds , drive action, follow trends, and align video with growth goals. You'll collaborate closely with the ASO, marketing, and creative teams to shape video narratives that directly influence app installs and user engagement. Primary Objectives Produce engaging, high-converting short-form videos optimized for social platforms and app stores. Visualize app experiences through UI/UX animations, motion graphics, and value-driven storytelling. Stay on top of short-form trends, formats, and platform best practices to create content that performs. Align video content with campaign goals , user behavior, and app store requirements. Roles & Responsibilities Plan, script, storyboard, and produce 15–60 sec promotional videos for YouTube Shorts, Reels, TikTok, etc. Create App Store and Play Store preview videos that highlight features, benefits, and UI elements. Convert UI/UX flows into visual stories using motion graphics, overlays, and transitions. Design and animate using Adobe After Effects, Premiere Pro, and Figma (or similar tools). Keep up with trending formats, pacing, and audio styles to create platform-native content. Collaborate with ASO, content, and marketing teams to ensure creative consistency. Optimize videos for CTR, watch time, and conversions based on performance data. Maintain a structured content calendar for app launches, feature updates, and seasonal campaigns. Technical Skills You Should Have Adobe After Effects – Motion design, transitions, kinetic typography Adobe Premiere Pro – Video editing, audio syncing, pacing Figma – UI mocking and layout planning Experience with voiceovers, subtitles, trending audio, SFX Bonus: Familiarity with CapCut, Lottie, Rive, or other agile design tools Key Expertise Portfolio of short-form videos, Reels, TikToks, and app promos with strong storytelling and direction Deep understanding of attention psychology, user motivation, and visual-first communication Ability to convert app features into visually compelling video content Strategic awareness of platform-specific algorithms, engagement triggers, and conversion drivers Comfortable with creative A/B testing, optimization, and performance-based iteration Qualification Graduate in any discipline (design, multimedia, or visual arts preferred) Experience Minimum 3+ years of experience in short-form video creation for mobile apps, SaaS, or digital products Strong creative and technical skills in video production, editing, and motion graphics Benefits 22 Paid Leaves 5 Days Working Good Company Culture Health Insurance Life Insurance Pension Scheme Statutory Benefits (PF & ESIC) Salary on time Yearly Picnic Annual Sports Day Monthly Events Festival Celebrations Job Type: Full-time Pay: ₹12,000.00 - ₹15,000.00 per month Benefits: Leave encashment Schedule: Day shift Monday to Friday Work Location: In person Expected Start Date: 18/06/2025
