PPC Analyst

Job Description

Responsibilities : - Campaign Creation and Planning: Develop and plan diverse PPC campaigns, encompassing Paid Search, Paid Social, and Video Ads, across multiple digital channels. Prepare objective-focused Campaign and Media Plans to align with business goals. -Campaign Optimization: Oversee and optimize existing PPC campaigns to improve performance and ROI. Analyze trends and make data-driven decisions to enhance campaign effectiveness. -E-commerce Strategy Development: Develop and implement paid media marketing strategies specific to e-commerce objectives, considering different stages of the marketing funnel. Allocate budgets effectively based on e-commerce priorities and goals. -Ad Creation and Proofing: Write engaging copy for advertisements. Proof ads, both in terms of text and imagery, before publishing. -Data Analysis and Reporting: Produce detailed analysis and reports of PPC campaigns. Present analytical reporting with insights to stakeholders. -Platform Proficiency: Thorough understanding and proficiency in using Google Ads, META ads, and Ads Manager, as well as LinkedIn Advertising, Amazon ads, and Tik tok ads. -Analytics and Reporting Tools: Good understanding of Google Analytics (Universal Analytics and GA4) for tracking campaign performance. Prepare custom reports using analytics tools. -Data Manipulation and Excel/Sheets: Practical knowledge in data manipulation, with a focus on Microsoft Excel and Google Sheets. -Programmatic Advertising: Experience in Programmatic Advertising is a plus. -Paid Media Marketing Strategies: Develop paid media marketing strategies based on different business goals. Understand and implement strategies aligned with various stages of the marketing funnel. -Audience Profiling and Targeting: Strong understanding of audience profiling and targeting methodologies. Ability to implement effective bidding strategies and allocate budgets accordingly. -Communication Skills: Excellent written and oral communication skills. Communicate effectively with stakeholders, presenting insights and recommendations. Qualification : ●Thorough with the following applications: Google Ads, Facebook Business Manager and Ads Manager, Linkedin Advertising ● Good understanding about Google Analytics (Universal Analytics and GA4) and preparing custom reports on the same. ● Knowledge of Microsoft Excel / Google Sheets ● Practical knowledge in Data Manipulation is a big advantage ● Experience in Programmatic Advertising would be a plus ● Ability to develop paid media marketing strategies basis different business goals. This would require a strong understanding of what media and strategy would work best during each stage of the marketing funnel. ● Should have a strong understanding about audience profiling, targeting methodologies, bidding strategies and allocating budgets. ● Being a good communicator (written and oral) is highly desirable