UPILA

Responsibilities : - Campaign Creation and Planning: Develop and plan diverse PPC campaigns, encompassing Paid Search, Paid Social, and Video Ads, across multiple digital channels. Prepare objective-focused Campaign and Media Plans to align with business goals. -Campaign Optimization: Oversee and optimize existing PPC campaigns to improve performance and ROI. Analyze trends and make data-driven decisions to enhance campaign effectiveness. -E-commerce Strategy Development: Develop and implement paid media marketing strategies specific to e-commerce objectives, considering different stages of the marketing funnel. Allocate budgets effectively based on e-commerce priorities and goals. -Ad Creation and Proofing: Write engaging copy for advertisements. Proof ads, both in terms of text and imagery, before publishing. -Data Analysis and Reporting: Produce detailed analysis and reports of PPC campaigns. Present analytical reporting with insights to stakeholders. -Platform Proficiency: Thorough understanding and proficiency in using Google Ads, META ads, and Ads Manager, as well as LinkedIn Advertising, Amazon ads, and Tik tok ads. -Analytics and Reporting Tools: Good understanding of Google Analytics (Universal Analytics and GA4) for tracking campaign performance. Prepare custom reports using analytics tools. -Data Manipulation and Excel/Sheets: Practical knowledge in data manipulation, with a focus on Microsoft Excel and Google Sheets. -Programmatic Advertising: Experience in Programmatic Advertising is a plus. -Paid Media Marketing Strategies: Develop paid media marketing strategies based on different business goals. Understand and implement strategies aligned with various stages of the marketing funnel. -Audience Profiling and Targeting: Strong understanding of audience profiling and targeting methodologies. Ability to implement effective bidding strategies and allocate budgets accordingly. -Communication Skills: Excellent written and oral communication skills. Communicate effectively with stakeholders, presenting insights and recommendations. Qualification : ●Thorough with the following applications: Google Ads, Facebook Business Manager and Ads Manager, Linkedin Advertising ● Good understanding about Google Analytics (Universal Analytics and GA4) and preparing custom reports on the same. ● Knowledge of Microsoft Excel / Google Sheets ● Practical knowledge in Data Manipulation is a big advantage ● Experience in Programmatic Advertising would be a plus ● Ability to develop paid media marketing strategies basis different business goals. This would require a strong understanding of what media and strategy would work best during each stage of the marketing funnel. ● Should have a strong understanding about audience profiling, targeting methodologies, bidding strategies and allocating budgets. ● Being a good communicator (written and oral) is highly desirable

Responsibilities : - Campaign Creation and Planning: Develop and plan diverse PPC campaigns, encompassing Paid Search, Paid Social, and Video Ads, across multiple digital channels. Prepare objective-focused Campaign and Media Plans to align with business goals. -Campaign Optimization: Oversee and optimize existing PPC campaigns to improve performance and ROI. Analyze trends and make data-driven decisions to enhance campaign effectiveness. -E-commerce Strategy Development: Develop and implement paid media marketing strategies specific to e-commerce objectives, considering different stages of the marketing funnel. Allocate budgets effectively based on e-commerce priorities and goals. -Ad Creation and Proofing: Write engaging copy for advertisements. Proof ads, both in terms of text and imagery, before publishing. -Data Analysis and Reporting: Produce detailed analysis and reports of PPC campaigns. Present analytical reporting with insights to stakeholders. -Platform Proficiency: Thorough understanding and proficiency in using Google Ads, META ads, and Ads Manager, as well as LinkedIn Advertising, Amazon ads, and Tik tok ads. -Analytics and Reporting Tools: Good understanding of Google Analytics (Universal Analytics and GA4) for tracking campaign performance. Prepare custom reports using analytics tools. -Data Manipulation and Excel/Sheets: Practical knowledge in data manipulation, with a focus on Microsoft Excel and Google Sheets. -Programmatic Advertising: Experience in Programmatic Advertising is a plus. -Paid Media Marketing Strategies: Develop paid media marketing strategies based on different business goals. Understand and implement strategies aligned with various stages of the marketing funnel. -Audience Profiling and Targeting: Strong understanding of audience profiling and targeting methodologies. Ability to implement effective bidding strategies and allocate budgets accordingly. -Communication Skills: Excellent written and oral communication skills. Communicate effectively with stakeholders, presenting insights and recommendations. Qualification : ●Thorough with the following applications: Google Ads, Facebook Business Manager and Ads Manager, Linkedin Advertising ● Good understanding about Google Analytics (Universal Analytics and GA4) and preparing custom reports on the same. ● Knowledge of Microsoft Excel / Google Sheets ● Practical knowledge in Data Manipulation is a big advantage ● Experience in Programmatic Advertising would be a plus ● Ability to develop paid media marketing strategies basis different business goals. This would require a strong understanding of what media and strategy would work best during each stage of the marketing funnel. ● Should have a strong understanding about audience profiling, targeting methodologies, bidding strategies and allocating budgets. ● Being a good communicator (written and oral) is highly desirable

Selected Intern's Day-to-day Responsibilities Include Campaign management: Assist in the creation and management of PPC campaigns across platforms such as paid search, paid social, and video ads. Help monitor and optimize existing campaigns to improve performance and ROI. Ad copywriting: Collaborate with the team to write engaging and compelling ad copy for various ad formats. Proofread ads for both text and imagery to ensure accuracy and alignment with campaign objectives. Data analysis: Analyze campaign data to identify trends, insights, and areas for improvement. Use data-driven insights to make recommendations and assist in optimizing campaigns. Reporting: Assist in the preparation of detailed analyses and reports for PPC campaigns. Present analytical reports with insights to stakeholders during team meetings. Campaign planning and strategy: Work with the PPC team to develop objective-focused campaign and media plans. Participate in brainstorming sessions to contribute creative ideas for campaigns About Company: Upila is a digital marketing agency that focuses on performance marketing and demand generation. We are backed by data and expertise derived from having run thousands of campaigns for our clients across multiple industries and geographies. Data-driven media buying and optimization along with proprietary rule engines and automation sequences are a few of the differentiators we use to drive quantifiable outcomes that add real value to our clients' businesses. Our exceptional track record and proactive approach, which help improve traffic, boost conversions, generate demand, and acquire customers, have made us one of the best in the performance marketing practice.

As an intern at Upila, you will have the opportunity to engage in various responsibilities related to campaign management, ad copywriting, data analysis, reporting, and campaign planning and strategy. Your day-to-day responsibilities will involve assisting in the creation and management of PPC campaigns across different platforms such as paid search, paid social, and video ads. You will play a crucial role in monitoring and optimizing existing campaigns to enhance performance and ROI. Collaborating with the team, you will be tasked with writing engaging and compelling ad copy for various ad formats. Additionally, you will proofread ads to ensure accuracy and alignment with campaign objectives. In terms of data analysis, you will analyze campaign data to identify trends, insights, and areas for improvement. Your insights will be used to make recommendations and assist in optimizing campaigns effectively. Furthermore, you will be involved in the preparation of detailed analyses and reports for PPC campaigns. You will present these analytical reports with insights to stakeholders during team meetings. Working closely with the PPC team, you will contribute to developing objective-focused campaign and media plans. This will involve participating in brainstorming sessions to provide creative ideas for campaigns. Upila is a digital marketing agency specializing in performance marketing and demand generation. The agency leverages data-driven media buying, optimization techniques, proprietary rule engines, and automation sequences to deliver quantifiable outcomes for clients across various industries and geographies. By focusing on improving traffic, boosting conversions, generating demand, and acquiring customers, Upila has established itself as a leader in the performance marketing sector.,

About the Role: We’re looking for a highly creative and detail-oriented Graphic Designer who lives and breathes social media. You’ll work closely with our content creators, strategists, and video editors to design scroll-stopping visuals that not only look stunning but perform well across platforms like Instagram, TikTok, Facebook, LinkedIn, Snapchat and YouTube. This is not a corporate deck design job — this is for someone who understands how content behaves and has a sharp eye for trends, visual hooks, and platform-specific aesthetics. Key Responsibilities: Design static posts, carousels, thumbnails, stories, and motion graphics (basic level) for social media campaigns. Work with content and strategy teams to ensure on-brand and high-converting visuals across multiple client accounts. Translate briefs into engaging concepts, ensuring clarity, consistency, and strong visual hierarchy. Maintain and elevate visual standards across platforms. Create mockups, storyboards, and design systems for recurring content series. Collaborate with editors and DOPs to ensure design and video assets are visually aligned. Adapt visuals into multiple formats (portrait, square, landscape) for cross-platform use. Stay updated on platform-specific design trends, viral content formats, meme culture, and influencer aesthetics. Must-Have Skills: Proficiency in Adobe Photoshop, Illustrator, and Canva (Premiere Pro and After Effects is a plus) Solid understanding of visual storytelling and social-first design Experience working in a fast-paced, deadline-driven agency environment Strong typography, layout, and color theory knowledge Ability to work on multiple brands with different tones and aesthetics Sharp attention to detail and strong file organization Nice-to-Have: Basic animation or motion design skills Experience with Figma for collaborative design Familiarity with performance content metrics and what drives visual engagement Knowledge of Arabic design aesthetics (bonus) What We Offer: The salary for this position will be in the range of ₹50,000 to ₹60,000 per month, depending on your experience and skill set A collaborative and creatively charged work culture Opportunity to work on leading brands in the region Creative freedom and space to experiment Growth path to Art Director role

As an intern at Upila, a digital marketing agency specializing in performance marketing and demand generation, you will have the opportunity to work closely with the PPC team in various aspects of campaign management, ad copywriting, data analysis, reporting, and campaign planning and strategy. Your day-to-day responsibilities will include: Assisting in the creation and management of PPC campaigns on platforms like paid search, paid social, and video ads. Monitoring and optimizing existing campaigns to enhance performance and ROI. Collaborating with the team to craft engaging ad copy for different ad formats. Proofreading ads for accuracy and alignment with campaign objectives. Analyzing campaign data to identify trends, insights, and areas for improvement. Utilizing data-driven insights to make recommendations and optimize campaigns. Preparing detailed analyses and reports for PPC campaigns. Presenting analytical reports with insights to stakeholders during team meetings. Working with the PPC team to develop objective-focused campaign and media plans. Participating in brainstorming sessions to contribute creative ideas for campaigns. Upila's approach is rooted in data-driven media buying and optimization, leveraging proprietary rule engines and automation sequences to drive quantifiable outcomes for clients in various industries and geographies. The agency's exceptional track record and proactive strategies have led to improvements in traffic, conversions, demand generation, and customer acquisition, establishing it as a leader in the performance marketing field.,

About the Role We’re looking for a strategic and execution-oriented Growth Marketer to help drive go-to-market success for a fast-growing SaaS provider. This role is ideal for a marketer who thrives in early-stage environments, loves taking ownership of cross-functional initiatives, and has a strong foundation in both performance and product-led growth. The Growth Marketer will play a central role in orchestrating our marketing efforts across paid acquisition, CRM, content deployment, lead funnel optimization, and go-to-market operations. You’ll collaborate closely with cross-functional teams, including design, content, media, and sales to drive awareness, generate leads, and move prospects through the funnel efficiently. This is a hands-on role with high ownership, autonomy, and impact. You’ll work directly with leadership to turn strategic plans into tactical executions, ensuring every initiative lands with clarity, speed, and measurable outcomes. Key Responsibilities Own the end-to-end execution of go-to-market plans from planning to performance tracking. Work with the content and paid media teams to plan and launch campaigns across channels, including social, search, email, and outbound. Manage and improve the marketing funnel including lead generation, lead scoring, nurturing journeys, and conversion optimization. Set up, manage, and optimize CRM workflows, ensuring clean data and proper segmentation (primarily via HubSpot). Improve lead conversion rates by actively managing leads through timely follow-ups, nurturing sequences, and personalized communication; identify drop-off points across ads, forms, and messaging, and implement fixes to ensure leads progress smoothly through the funnel. Coordinate the execution of lead magnets and sales enablement material. Implement and maintain foundational marketing tech stack integrations, including tracking leads, analytics tools, and reporting dashboards. Provide feedback to product, pricing, and packaging decisions based on insights from campaigns and customer interactions. Qualifications Required: 2-4 years of experience in a growth marketing role, preferably in a B2B SaaS or service-led company.. Strong understanding of go-to-market execution, campaign planning, and marketing funnels. Hands-on experience with tools like HubSpot, LinkedIn Sales Navigator, Google Tag Manager, and Google Analytics. Demonstrated ability to coordinate cross-functional stakeholders and own outcomes end-to-end. Comfortable working in fast-paced, high-ownership environments with minimal hand-holding. Excellent communication and organizational skills. A proactive and problem-solving mindset with a bias toward action and results. Preferred: Prior experience in early-stage startups or B2B SaaS/service-led businesses. Exposure to international markets (especially GCC).

Role Overview : Own end-to-end paid media execution and strategy across D2C and Lead Generation clients. This includes campaign planning, hands-on execution, optimization, client communication, and strategic growth planning. Key Responsibilities Campaign Strategy & Planning – Build data-driven media plans and strategies across Paid Search, Paid Social, Video, and Programmatic for D2C and Lead Gen objectives. Execution & Optimization – Launch, monitor, and continuously optimize campaigns to achieve KPIs and improve ROI. E-commerce & Funnel Strategy – Align campaigns with the marketing funnel; allocate budgets by stage and business priorities. Client Communication – Act as the primary point of contact; present plans, performance insights, and recommendations. Creative & Copy – Brief and review ad creatives/copy; ensure brand alignment and performance focus. Analytics & Reporting – Track performance via GA4, platform analytics, and custom dashboards; deliver actionable insights. Audience Targeting – Build and refine audience segments; manage bidding and budget allocation strategies. Cross-Channel Expertise – Proficient in Google Ads, Meta Ads, LinkedIn, Amazon Ads, TikTok Ads; knowledge of Programmatic is a plus. Data & Tools – Strong in Excel/Sheets for data manipulation; adept at performance tracking and reporting. Key Output – Deliver measurable business growth by maximizing ROI and ROAS, reducing CAC, lowering CPL for registrations and sales, and providing strategic direction to clients. Team Guidance – Guide 1–2 team members while managing your own strategy, execution, and client deliverables. Qualifications 3–5 years’ experience in paid media strategy, execution, and client-facing roles for D2C and Lead Gen. Proven track record managing campaigns end-to-end with measurable results. Strong understanding of full-funnel marketing and conversion optimization. Excellent communication and presentation skills. Advanced proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads; GA4 reporting; Excel/Sheets. Bonus: Experience with Programmatic platforms and Amazon Ads.