Performance Marketing Specialist

Organizational Overview:

Yanolja Cloud Solution Pvt. Ltd. (YCS), formerly known as eZee Technosys, is a global end-to-end hospitality technology provider specializing in cloud-based solutions for small and medium-sized accommodation businesses.

With 450+ team members and over 17 years of experience, YCS currently serves 33,000+ customers in 170+ countries, supporting 50+ languages through its platform and offering 24/7 global support.

We maintain a strong local presence in over 15 countries, including India, Thailand, Indonesia, the Philippines, Sri Lanka, South Africa, Tanzania, Uganda, and the USA—and we continue to grow.

Profile Overview:

Performance Marketing Specialist

The ideal candidate will be responsible for driving lead generation, maximizing ROI, and executing paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads.

This role includes managing budgets, collaborating with internal teams, and tailoring campaigns for diverse markets such as APAC, America, India, and Africa.

A strong analytical mindset, technical expertise, and a track record in lead generation are essential.

Experience in hospitality, SaaS, or B2B marketing is mandatory.

Responsibilities:

Plan, execute, and manage performance marketing campaigns across Google (Search, Display, App), Meta (Facebook/Instagram), and LinkedIn.

Monitor and optimize bids, budgets, targeting, and creatives to improve ROAS, CPA, CTR, and conversion rates.

Track performance using GA4 and provide actionable insights.

Collaborate with design, content, and product teams to develop high-performing creatives and landing pages.

Tailor messaging to resonate with audiences in APAC, America, India, and Africa.

Forecast and manage campaign budgets effectively.

Stay current with ad platform updates and industry trends.

Own lead generation targets and optimize campaigns through rigorous A/B testing.

Key Competencies:

Performance Marketing Expertise:

5+ years of hands-on experience in digital/performance marketing.

Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

Proven success in ROI-driven and lead generation campaigns.

Analytical & Technical Skills:

Strong command of GA4, Google Tag Manager, and conversion tracking.

Advanced Excel/Google Sheets skills for campaign analysis.

Ability to derive insights and optimize strategies based on metrics.

Communication & Collaboration:

Excellent verbal and written communication skills.

Ability to work cross-functionally with content, design, and product teams.

Comfortable presenting performance insights to stakeholders.

Adaptability & Innovation:

Self-motivated with a passion for digital growth and experimentation.

Updated with algorithm changes, ad formats, and targeting trends.

Strategic and creative thinker with strong problem-solving skills.

Requirements:

Bachelor’s degree in Marketing, Business, or related field (MBA is a plus).

5+ years of relevant performance marketing experience.

Proven ability to manage budgets and scale campaigns.

Deep understanding of KPIs such as ROAS, CPA, CTR, and LTV.

International market exposure (APAC, America, India, Africa) is highly preferred.

Experience in hospitality, travel, or SaaS marketing is a strong advantage.

Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing Labs are required.

Tools & Platforms:

Google Ads Manager:

Meta Business Suite:

LinkedIn Campaign Manager:

GA4 & Google Tag Manager:

Google Data Studio / Looker Studio:

KPIs & Goals:

ROAS:

CPA:

CTR:

Conversions & Revenue:

Budget Efficiency:

Reporting Structure:

Head of Marketing

Work Environment:

Location:

on-site

While primarily office-based, occasional hybrid work options may be offered based on performance and business needs.