Performance Marketing Specialist

Role Overview:

We are looking for a driven Marketing Specialist to create and execute marketing strategies that boost brand visibility, engage customers and maximize conversions.

Key responsibilities:

1. Plan, execute and manage campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, YouTube and other paid channels.

2. Monitor daily campaign performance, analyze data and make real-time optimizations to maximize ROI.

3. Conduct A/B testing on creatives, copy, landing pages and audience targeting to improve performance.

4. Collaborate with the creative team to develop ad assets that align with brand guidelines and resonate with target audiences.

5. Work with product and sales teams to ensure campaigns are aligned with business goals.

6. Manage marketing budgets effectively and provide accurate spend forecasts.

7. Track, analyze and report key performance metrics such as CPC, CPA, ROAS, CTR, and conversions.

8. Stay updated with industry trends, ad platform updates, and emerging growth channels.

Qualifications:

1. A Bachelor’s degree in Business, Marketing or a related field.

2. 0-2 years of experience in marketing, with exposure to multiple functions (digital, content, branding, running ads, analytics etc)

3. Experience with marketing tools like Google Analytics, Semrush and other CRM platforms is an advantage.

4. Ability to conduct market research and apply insights to strategy development.

5. Creative problem-solver with a keen eye for branding of the company.

Skills Required:

1. Strong content creation skills

2. Familiarity with SEO fundamentals and keyword research

3. Ability to support campaigns from planning to execution

4. Interest in understanding customer behavior and market trends