Performance Marketing Specialist

Job Title: Performance Marketing Specialist
Location: Hyderabad
Experience: 2–3 Years
Industry: Digital Marketing / Advertising / Performance Marketing
Job Type: Full-time

About the Role:

We are looking for a data-driven and creatively inclined Performance Marketing Specialist with 2–3 years of experience in digital marketing, including SEO, paid media, and social media. You’ll be working in a collaborative, agency-style environment and will be responsible for executing ROI-focused campaigns across Google, Meta, and other digital platforms—while also supporting organic growth strategies via SEO and social media content initiatives.

Key Responsibilities: Performance Marketing & Paid Media:

• Plan, launch, and manage ROI-focused paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms.
• Optimize campaigns through A/B testing, audience segmentation, and budget allocation for maximum performance.
• Track and report performance metrics such as ROAS, CPA, CPC, CTR, and conversion rates.

SEO (Search Engine Optimization):

• Conduct keyword research, on-page optimization, and technical SEO audits for client and in-house websites.
• Collaborate with content and web teams to improve site rankings and organic visibility.
• Monitor search engine performance, keyword rankings, and suggest SEO improvements using tools like SEMrush, Ahrefs, or Google Search Console.

Social Media Marketing:

• Support and execute paid and organic social media strategies across platforms like Instagram, Facebook, LinkedIn, and Twitter.
• Collaborate with the creative team to develop scroll-stopping creatives and engagement-driven content.
• Analyze social media performance and provide strategic insights for improvement.

Requirements:

• 2–3 years of hands-on experience in digital marketing with a strong grasp on paid media, SEO, and social media—preferably in an agency.
• Proven track record of managing and optimizing paid campaigns with a focus on performance metrics.
• Working knowledge of SEO tools like Google Search Console, SEMrush, Ahrefs, and keyword planning tools.
• Experience using social media management platforms (e.g., Meta Business Suite, Buffer, Hootsuite).
• Strong analytical mindset with proficiency in Google Analytics, GTM, and basic data interpretation.
• Excellent communication and presentation skills.
• Google Ads and Meta Ads certifications are a bonus.

Preferred Qualities:

• Agency background with experience managing multiple brands or accounts.
• Creative thinker with a performance mindset.
• Detail-oriented with strong project and time management skills.
• Comfortable working in a fast-paced, collaborative environment.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Schedule:

• Day shift

Work Location: In person

Application Deadline: 12/07/2025
Expected Start Date: 15/07/2025