Performance Marketing Specialist

Job Description

Position Overview We are looking for a results-driven Performance Marketing Manager to lead paid digital campaigns across multiple channels, focusing on driving measurable growth and optimizing return on investment (ROI). The ideal candidate will excel in developing data-driven strategies, managing high-performing campaigns, and leveraging creative collaboration to achieve key business objectives. This role will require expertise in analytics, budget management, and customer journey optimization while ensuring alignment with the company’s overall marketing goals. Key Responsibilities 1. Campaign Strategy & Planning Design and execute multi-channel performance marketing strategies across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, Bing, and programmatic advertising. Set clear objectives, KPIs, and ROI targets, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, and engagement metrics. Plan campaigns tailored to the target audience, optimizing reach and relevance throughout the customer funnel. 2. Paid Media Management Manage and allocate budgets efficiently, ensuring maximum return on investment and adherence to campaign objectives. Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategies. Implement and refine retargeting and dynamic remarketing campaigns to nurture leads and improve conversions. 3. Analytics & Optimization Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and other relevant platforms. Analyze KPIs, including CAC, ROAS, CTR, and CPL (Cost Per Lead), to assess campaign effectiveness. Continuously A/B test ad creatives, messaging, and landing pages to optimize performance and maximize ROI. 4. Customer Journey & Funnel Optimization Map and analyze the digital customer journey to identify opportunities for improvement across touchpoints. Develop and implement strategies for driving traffic and conversions at every stage of the funnel, from awareness to purchase. 5. Collaboration & Creativity Collaborate with creative, content, and sales teams to ensure that ads and landing pages align with the brand’s tone, message, and overall marketing objectives. Work closely with external vendors and partners, including advertising platforms and affiliate networks, to maximize campaign performance. 6. Reporting & Insights Provide regular performance reports with actionable insights and data-driven recommendations for campaign improvement. Use data to inform decision-making and contribute to long-term marketing strategies. 7. Market & Audience Insights Conduct market research and competitor analysis to understand trends and identify growth opportunities. Leverage insights to expand target audiences and refine campaign strategies. 8. Compliance & Best Practices Ensure all campaigns comply with industry regulations, data privacy laws, and platform guidelines. Stay up-to-date with emerging trends and best practices in performance marketing and digital advertising. Key Performance Indicators (KPIs) Customer Acquisition Cost (CAC) : Optimize campaigns to achieve competitive acquisition costs. Return on Ad Spend (ROAS) : Maximize revenue generated per advertising dollar spent. Click-Through Rate (CTR) : Improve engagement rates through compelling ads and targeting strategies. Cost Per Lead (CPL) : Reduce lead acquisition costs while maintaining lead quality. Conversion Rate : Enhance the percentage of users completing desired actions (e.g., purchases or sign-ups). Engagement Metrics : Monitor impressions, reach, and social interactions to measure campaign effectiveness. Qualifications Education & Experience Bachelor’s degree in Marketing, Business, or a related field. Minimum of 3-5 years of experience in performance marketing, with proven success in managing and optimizing campaigns across multiple platforms. Skills & Expertise Advanced proficiency in tools like Google Analytics, Meta Business Suite, Google Ads Manager, and other marketing automation platforms. Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience in budget management and high ROI campaign execution. Excellent understanding of customer journey mapping and funnel optimization. Familiarity with A/B testing, retargeting, and audience segmentation. Soft Skills Strong project management skills with the ability to prioritize and meet deadlines. Excellent communication and collaboration skills for cross-functional teamwork. Creative problem-solving mindset and attention to detail. Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹58,000.00 per month Benefits: Health insurance Paid sick time Provident Fund Schedule: Day shift Monday to Friday Weekend availability Supplemental Pay: Performance bonus Work Location: In person