Performance Marketing Specialist

Position: Performance Marketer / Sr. Performance Marketer

Department: Ecommerce / Marketing

Location: Ahmedabad (On-site)

About RENEE Cosmetics

RENEE Cosmetics is one of India’s fastest-growing Indian beauty brands, reinventing the industry with high-quality, cruelty-free, and FDA-approved products. We are not just a makeup brand; we are a community of bold, ambitious individuals. From our game-changing Fab 5 lipsticks to our innovative Princess range, we are disrupting the market with products that offer convenience, innovation, and class.

Meta Ads Specialist

Role Overview

Performance Marketer,

Key Responsibilities

1. Campaign Management & Strategy

• Own the Meta Ad Account:

  Plan, execute, and optimize conversion-focused campaigns on Facebook and Instagram for RENEE’s various product lines (Lips, Face, Eyes, Fragrance).

• Full-Funnel Strategy:

  Manage the entire funnel from cold traffic (Prospecting) to high-intent retargeting (DPA/Catalog Sales), ensuring optimal frequency and reach.

• Budget Management:

  Efficiently allocate budgets across campaigns to maximize ROAS and volume, ensuring we hit daily and monthly revenue targets.

2. Creative Strategy & Testing (Critical)

• Creative Iteration:

  Act as the feedback loop between data and design. Analyze creative performance (Thumb-stop ratio, CTR, Hook rate) and brief the creative team on what content is winning.

• A/B Testing:

  Relentlessly test new angles, hooks, ad formats (Reels, Carousels, Statics), and landing pages to lower CPA.

• Trend Spotting:

  Identify trending audio, visual styles, and competitor ads in the Indian beauty space and adapt them for RENEE.

3. Data Analysis & Reporting

• Deep Dive Analytics:

  Monitor key metrics daily (CPM, CTR, CPC, CPA, ROAS, AOV) and spot trends early.

• Attribution & Tracking:

  Ensure Pixel health, CAPI (Conversions API) accuracy, and event matching quality are at 100%.

• Reporting:

  Prepare weekly performance reports with actionable insights (not just data dumps) for the leadership team.

4. Growth & Innovation

• Audience Segmentation:

  Build and refine high-quality custom audiences (LTV-based lookalikes, website visitors, video viewers) to improve targeting precision.

• Platform Updates:

  Stay ahead of Meta’s algorithm changes, policy updates, and new ad products to keep RENEE at the forefront of digital marketing.

Candidate Requirements

• Experience:

  2–4+ years of hands-on experience in Performance Marketing, specifically with

  Meta Ads (Facebook/Instagram)

  .

• Industry Fit:

  Prior experience in

  D2C Beauty, Fashion, or Personal Care

  is highly preferred. You must understand the "visual" nature of selling beauty products.

• Budget Scale:

  Proven track record of managing 8 Figure monthly ad spends or demonstrated ability to scale).

• Tools:

  Mastery of Meta Ads Manager, Google Analytics (GA4), and Excel/Google Sheets.

• Mindset:

  You are an analytical creative. You understand that today, the "Creative is the Targeting."

Why Join RENEE?

• High Impact:

  Direct access to leadership and the ability to influence the growth trajectory of a household brand.

• Growth:

  Work with significant budgets and massive data sets in a hyper-growth startup environment.

• Culture:

  Join a team that values innovation, speed, and bold ideas.

How to Apply

careers@reneecosmetics.in