Performance Marketing Specialist

Job Summary:

We are looking for a Performance Marketing Specialist to drive our online marketing efforts through data-driven strategies. The ideal candidate will be responsible for managing paid marketing campaigns, optimizing ad performance, and maximizing ROI across various digital channels, including Google Ads, Facebook Ads, LinkedIn, and other platforms.

Key Responsibilities

1. Campaign Strategy & Planning

• Design and execute multi-channel performance marketing strategies across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, Bing, and programmatic advertising.
• Set clear objectives, KPIs, and ROI targets, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, and engagement metrics.
• Plan campaigns tailored to the target audience, optimizing reach and relevance throughout the customer funnel.

2. Paid Media Management

• Manage and allocate budgets efficiently, ensuring maximum return on investment and adherence to campaign objectives.
• Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategies.
• Implement and refine retargeting and dynamic remarketing campaigns to nurture leads and improve conversions.

3. Analytics & Optimization

• Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and other relevant platforms.
• Analyze KPIs, including CAC, ROAS, CTR, and CPL (Cost Per Lead), to assess campaign effectiveness.
• Continuously A/B test ad creatives, messaging, and landing pages to optimize performance and maximize ROI.

4. Customer Journey & Funnel Optimization

• Map and analyze the digital customer journey to identify opportunities for improvement across touchpoints.
• Develop and implement strategies for driving traffic and conversions at every stage of the funnel, from awareness to purchase.

5. Collaboration & Creativity

• Collaborate with creative, content, and sales teams to ensure that ads and landing pages align with the brand’s tone, message, and overall marketing objectives.
• Work closely with external vendors and partners, including advertising platforms and affiliate networks, to maximize campaign performance.

6. Reporting & Insights

• Provide regular performance reports with actionable insights and data-driven recommendations for campaign improvement.
• Use data to inform decision-making and contribute to long-term marketing strategies.

7. Market & Audience Insights

• Conduct market research and competitor analysis to understand trends and identify growth opportunities.
• Leverage insights to expand target audiences and refine campaign strategies.

8. Compliance & Best Practices

• Ensure all campaigns comply with industry regulations, data privacy laws, and platform guidelines.
• Stay up-to-date with emerging trends and best practices in performance marketing and digital advertising.

Job Types: Full-time, Permanent

Pay: ₹60,000.00 - ₹70,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• digital advertising: 5 years (Preferred)

Work Location: In person